23ads.co

What It Is

23ADS is a performance marketing strategy consultancy focused on the Thai market. Its core positioning is not that of a traditional ad agency, but rather a Facebook/Meta Ads and Funnel Strategy advisor. The site repeatedly emphasizes “Strategic Partner, Not Just an Agency,” with services aimed at helping businesses that have already started scaling ad budgets address issues such as declining ROAS, rising CPMs, messy funnels, and insufficient data-driven decision-making.

Core Capabilities and Data Foundation

Its methodology is divided into three layers: Strategy, Infrastructure, and Signal. Specific areas include TOF/MOF/BOF/LOF funnel architecture, ad objectives and budget allocation, metric diagnostics, offer ladders, upsell/downsell strategies, and LTV optimization. The site states that it has 15 years of performance marketing experience, has managed over ฿700M in ad spend, and has served 50+ brands, with examples including cinemas, health brands, AI training, and real estate training. However, these claims are self-reported on the website and are not backed by third-party verification.

Pricing and Delivery

Pricing is transparent but the entry threshold is relatively high: the monthly plan is ฿100,000/month + 7% VAT; the 6-month plan is ฿480,000; and the 12-month plan is ฿720,000. Each tier includes 1–2 hours of consulting per week, while longer-term plans add quarterly business reviews, custom dashboards, annual strategic planning, priority response, and other benefits. Payment is 100% upfront, with no cancellation or refunds during the contract period. No free trial was found.

Pros and Cons

The strengths are clear positioning and well-defined scope. 23ADS explicitly does not promise inflated results, and it clearly states that creative production, copywriting, daily account management, and Inbox customer support are not included, which helps avoid scope misunderstandings. It also has a strong focus on Thailand-specific Meta Ads, Click-to-Messenger, CS chat upsell, and local tool integrations. The downside is that its value depends heavily on the client’s own execution team. If a company lacks advertising, design, sales, or data implementation capabilities, buying consulting alone may be hard to translate into results. The pricing is also not suitable for early-stage small teams.

Who It’s For and Access from China

23ADS is better suited to businesses with monthly ad budgets of around ฿200K+, existing internal execution teams, and a primary focus on the Thai market, especially ecommerce, supplements, services, high-ticket training, or real estate-related businesses that rely on Meta/Facebook for customer acquisition. For users in China, the collected text does not provide information on access stability, Chinese-language support, or cross-border payment options, so china_access is currently rated as unknown. If the target market is mainland China, businesses should generally prioritize local channel consultants for platforms such as 巨量引擎, 腾讯广告, 小红书, and 百度 rather than a Meta-centric service.