123sendit.co.uk

What It Is

Now Marketing is a UK marketing platform operated by Now Marketing Global Limited and positioned as an “all-in-one marketing system.” It brings bulk email, UK SMS, contact database management, data purchasing, data cleansing, social publishing, and marketing analytics into a single system, targeting business marketing teams that need to engage customers on an ongoing basis.

Core Features and Data

The platform supports a drag-and-drop email editor, template building, sending emails from your own domain, receiving email replies, and tracking metrics such as opens, clicks, and bounces. On the SMS side, it supports sending and receiving text messages, branded senders, scheduled bulk sends, keyword-based interactive campaigns, two-way automated surveys, and delivery/failure reports. However, the site explicitly emphasizes “UK routes only,” making it more suited to domestic UK SMS use cases. Contacts can be imported via CSV, copy and paste, website-embedded forms, or a webapp, and the system also attempts to repair broken phone numbers and email addresses. Its data purchasing service claims to provide DMA approved opt-in data, with data volume estimates delivered within 48 hours and import into the system within 24 hours after acceptance.

Pricing and Support

Pricing uses a monthly subscription plus PAYG usage model. The entry-level Startup plan costs £10/month and includes 2,000 emails and 5,000 contacts; the top-tier Enterprise plan costs £650/month and includes 1 million emails and 2 million contacts. SMS pricing ranges from 6p to 3p per message, while additional email pricing ranges from 2p to 0.060p per email. All plans list Email support, Telephone support, and API access, but the API is marked as a closed beta. The website does not specify whether a free trial is available or what payment methods are supported.

Pros and Cons

Its strengths are broad workflow coverage: it can handle email and SMS sending as well as data acquisition, cleansing, form-based lead capture, and behavioral analytics. Its UK-based servers, development, and support team may also be a trust advantage for UK businesses. The downsides are limited information for international markets, SMS capabilities that are clearly centered on UK routes, an API status that appears outdated and uncertain, and multiple 404s found in the crawled content, which gives the site a somewhat under-maintained impression.

Best Fit and Access from China

Now Marketing is better suited to SMEs, campaign operations teams, sales lead generation teams, and companies with high-volume email sending needs that market to UK customers via email and SMS. For use from China, network connectivity, payment methods, and data compliance details are not disclosed, so china_access is assessed as unknown. Chinese teams may also want to evaluate alternatives such as Mailchimp, Brevo, Campaign Monitor, SendGrid, Twilio, or MessageBird.