123praxis.de

What It Is

123praxis.de is a photography, graphic design, print, and marketing communications service from DENTAL-ELAN / Leuthold Hechel for dental practices and dental laboratories. Its core proposition is that dental websites and practice materials should not focus only on the “professional dental perspective”—dental chairs, toothbrushes, oral instruments, implants, and the like—but should instead make greater use of a “patient perspective” built around lifestyle, smiles, and healthy imagery. The goal is to increase patient acceptance of PZR, dental aesthetics, and IGeL services.

Core Capabilities

Based on the site content, its services cover PZR recall cards, Foto-Terminkarten appointment cards, folded appointment cards, PZR Bonus cards, A1 practice posters, calendar business cards, personalized PZR flyers, and mini video clips designed to motivate patients in the practice. Designs can incorporate the practice logo, brand colors, team photos, and service information. If a client does not yet have a logo, a separate quote for logo design can also be provided. The site also emphasizes that the founder has experience as a dental technician, in dental field sales, and more than 20 years of experience in practice marketing, photography, and design, which makes the service better suited to translating professional dental messaging into patient-friendly emotional communication.

Pricing and Copyright

The website does not disclose standard pricing, packages, minimum order quantities, or delivery timelines. Orders are mainly handled by email or phone, so this is essentially a custom-quote service. In terms of copyright, the site clearly states that DENTAL-ELAN Leuthold Hechel owns all rights to the website’s photography, design, and text. However, the main content does not explain what usage rights customers receive after purchasing printed materials, whether they may edit the materials further, or whether the assets can be used for online advertising. These points should be confirmed before placing an order.

Pros and Cons

Its main advantage is its very clear vertical focus, making it especially suitable for dental practices that want to run PZR recalls, patient reminders, and waiting-room visual marketing. Lifestyle-oriented smile photography is more approachable than images focused purely on dental instruments and can help reduce patients’ psychological distance. The printed products also emphasize the tactile quality and memorability of physical cards, which can be practically useful for frequent follow-up visits, appointment reminders, and ongoing practice brand exposure. The downside is that the website’s information structure feels fairly traditional. It lacks online quoting, online design previews, delivery specifications, case-based conversion data, and explanations of digital file formats. For non-German-speaking or cross-border customers, communication costs may be relatively high.

Who It’s For / Access from China

It is best suited to dental practices in Germany and other German-speaking regions, marketing managers at dental clinics, and practice teams that want to improve PZR appointment uptake and recall return rates. If Chinese dental organizations want to learn from its methodology, they can take inspiration from its “patient lifestyle visuals” approach, but the feasibility of purchasing print services cross-border would need to be confirmed separately. Access from mainland China cannot be determined from the available content and is marked as unknown.