113s.com

What It Is

Huiao Technology is an e-commerce operations service provider based in Macau, serving merchants in Hong Kong and Macau. Its Huiao Youyou Station (www.113m.com) is a local and cross-border B2C shopping platform. According to the website, the platform launched in 2016 and became a “recognized B2C platform” of the Macao Trade and Investment Promotion Institute in 2017. It currently hosts more than 2,000 brands and nearly 20,000 listed products across 13 major categories, including mother and baby, beauty, food, digital appliances, home goods, and personal care.

Core Capabilities

Its focus is not simply website building, but one-stop support for Hong Kong and Macau merchants looking to expand into the mainland China consumer market. Services include WeChat account management, multi-channel exposure, platform stores, standalone stores, O2O store entry points, and promoter functions. Standalone stores can be customized by brand or product characteristics, without displaying platform or other merchant information, and can track transactions generated by sales staff promotions. At the system level, it also mentions integration with in-store retail POS systems, allowing members to check information and points online.

For cross-border fulfillment, Huiao mainly uses the “direct purchase import model”: after mainland consumers place orders on a cross-border e-commerce platform connected to customs, merchants transmit the order, payment voucher, and electronic waybill to customs in real time. Goods are packed overseas, shipped internationally to a cross-border e-commerce supervision center for customs clearance, and then delivered by domestic logistics providers. The website also states that cross-border retail imports are subject to a single-transaction limit of 5,000 yuan and an annual personal limit of 26,000 yuan.

Pricing and Payments

The official website does not disclose onboarding fees, commissions, outsourced operations fees, or system usage fees; it only mentions promotional discounts for e-commerce services. For payments, standalone stores can configure independent payment and support T+1 settlement. In addition, KeyAwards involves binding Bank of China UnionPay Greater Bay Area series credit cards and redeeming miles, but ordinary consumer payment methods are not fully explained.

Pros and Cons

Its strengths are its clear positioning and close alignment with the needs of Macau and Hong Kong local merchants. It combines platform traffic, standalone stores, member points, offline POS integration, and a cross-border customs clearance workflow. Partnerships with Sands Group, the Neighborhood Welfare Card, and KeyAwards mileage also help with local promotion.

The downside is limited transparency around key commercial terms. Fees, commissions, logistics timelines, warehousing, after-sales support, and service SLAs are not disclosed in detail. The official website is heavily promotional and lacks merchant conversion rates, GMV figures, or case-study data.

Who It’s For and China Access

It is better suited to SMEs in Hong Kong and Macau, local boutique brands, and B2B foreign trade merchants facing growth constraints who want to enter the mainland retail market. China access status is not provided in the source text and should be considered unknown.