113industries.com

What It Is

113 Industries is a marketing and data analytics service provider focused on consumer insights, primarily serving CPG companies. Its website emphasizes that it creates “custom-built, context-rich” datasets and combines them with its proprietary Jacquard AI technology to analyze consumer sentiment, behavioral preferences, and needs. The goal is to help brands understand what consumers truly care about, how those concerns change over time, and which needs remain stable.

Core Capabilities and Data

Its approach is not based on simple surveys or focus groups. Instead, it uses in-house data pipelines and processing technologies to identify relevant mentions from consumer conversations, then applies natural language processing (NLP) and named entity recognition (NER) for structured analysis. The website says it can unlock “millions” of previously inaccessible data points, but it does not disclose specific data sources, geographic coverage, language coverage, update frequency, or sample structure, so data transparency remains limited.

Pricing and Delivery

The official website does not disclose pricing, plans, contract terms, delivery formats, or free trial information. Based on its case studies and references to “custom-built” work, it appears to be more of a project-based, consulting-led, or enterprise-customized service rather than a standardized SaaS product that users can sign up for directly. For buyers, early-stage commercial discussions would be needed to confirm budget, data scope, deliverables, and methodology details.

Pros and Cons

Its strengths lie in its clear focus on the CPG industry. Public case studies cover brands such as Hershey, StarKist, Ocean Spray, J.M. Smucker, and Claritin, with use cases including new product development, packaging innovation, category positioning, and consumer needs diagnosis. For example, the website says its insights contributed to product or packaging innovations such as Cookie Layer Crunch and Jif Simply Squeeze. The downside is that information is missing on platform capabilities, integrations, customer support, permission management, and related areas. There is also no visible mention of dashboards, APIs, or ad platform integrations commonly found in standard marketing tools.

Who It’s For

It is better suited to large consumer brands, category growth teams, consumer insights departments, product innovation teams, and brand strategy teams that need to answer questions such as “why are sales declining,” “how do consumers use the product,” and “where are the opportunities for new products.” It is less suitable for teams that only need keyword rankings, SEO audits, content optimization, or ad campaign management.

Access from China and Alternatives

The available text does not provide information about access from mainland China. Network connectivity, payment methods, Chinese-language data coverage, and local compliance are all unknown. If a company is primarily researching the Chinese market, it may also want to evaluate local data sources and platforms such as 巨量算数, 阿里妈妈达摩盘, and QuestMobile, or international social listening tools such as Brandwatch, Talkwalker, Sprinklr, and Meltwater.