100audio.com

Platform Positioning and Core Value

100Audio is the first platform in China to launch the "Internet + commercial music online licensing" model. Founded in Shanghai in 2014, it completed a multi-million RMB Series A funding round in 2019. It currently serves markets across China, the US, Japan, South Korea and many other countries, and has established long-term partnerships with top institutions including Xinhua News Agency, CCTV, Alibaba and Tencent, making it a leading player in China's commercial music licensing track. It primarily solves the pain points of unclear commercial music copyrights and complicated licensing procedures. Through a standardized licensing system and a genuine music library, it provides creators and businesses with compliant and efficient music procurement services.

Core Features and Music Library Advantages

The platform's music library holds over 350,000 tracks, 90% of which are exclusively licensed. It sources content from more than 5,000 musicians worldwide, covering all usage scenarios including advertising, film and television, games, public playback, and short-form video, with dozens of styles ranging from ancient Chinese style, tech-inspired, traditional Chinese, promotional, meditation and more. It supports multi-dimensional filtering: you can pinpoint tracks accurately by mood, instrument, BPM, duration, loop attribute, and release date. Most tracks offer multiple edited versions (such as the main version, 30s/60s short versions, and loop version), which fit different delivery scenarios without the need for secondary editing. It also comes with a visual waveform preview function that lets you quickly locate the climax of a track, boosting track selection efficiency.

Pricing Structure and Licensing Rules

It uses tiered licensing pricing tailored to different users' usage scenarios:

• Personal licensing costs around 216-257 RMB per track, only valid for personal non-commercial projects, with a 5-month licensing term.
• Basic enterprise licensing costs 581-1,096 RMB per track, includes 1-3 years of commercial licensing, and covers 100,000 to 1,000,000 visits.
• Premium enterprise licensing costs 1,660 RMB per track, offers perpetual licensing, covers up to 10,000,000 visits, and can be used for streaming web movies.
• Unlimited licensing costs 3,735-4,482 RMB per track, allows full-scenario usage with no traffic limits, can be used for theatrical feature films, and includes a physical licensing contract.

The platform also offers discounts including annual membership, bulk purchase deals, and 50% off recharge coupons. It supports corporate bank transfers, and can issue a VAT special invoice for wallet recharges of 2,000 RMB or more.

Pros and Cons Summary

Advantages:

• Strong copyright compliance: all tracks receive direct authorization from musicians, and the platform provides electronic or physical proof of licensing to eliminate infringement risk.
• High proportion of exclusive tracks reduces the chance of brands using the same music as other content.
• Clear licensing tiers cover all scenarios from personal use to theatrical release, fitting a wide range of budget needs.
• Fully automated end-to-end process: you can download watermark-free lossless audio immediately after payment, no waiting required.
• Additional tools including Suno AI composition, online audio editing, and format conversion meet all your audio needs in one place.

Disadvantages:

• The cost of single-track premium licensing is relatively high, creating cost pressure for small and micro projects.
• One license is only valid for a single project; reuse across multiple projects requires repurchasing.
• Personal licensing cannot be used for commercial purposes, and basic enterprise licensing does not qualify for a VAT special invoice, leaving some user needs unmet.
• The depth of the library for niche, specialized music styles still has room for improvement.

Target Users and Access in China

It is suitable for users with commercial music compliance needs, including individual content creators, small and medium enterprise marketing departments, advertising agencies, film and production teams, and game developers. The official domain 100audio.com can be accessed directly and normally within mainland China. It has a full Chinese interface, supports local payment methods including Alipay and WeChat Pay, and offers customer service and help center resources entirely in Chinese, making it very user-friendly for domestic users in China.