thatmenuapp.com

What It Is

That Menu App positions itself as a restaurant “menu operations system.” Its core goal is to bring customer-facing dynamic digital menus, staff training, recipes, allergen information, translations, and pairing recommendations into a single updatable source of truth. It emphasizes “update once, sync everywhere,” making it suitable for restaurants that want to reduce reliance on PDF menus, verbal notices, and staff memory.

Core Features and Collaboration

Its core modules include searchable Dynamic Digital Menus, allergen and dietary preference filters, menu translation in 12 languages, real-time menu management, embeddable website menus, printed material generation for table tents/takeout cards/stickers, and pairing recommendations. On the staff side, it provides flashcards, quizzes, pre-shift briefings, sold-out item updates, and recipe management to improve new-hire training and consistency across shifts. However, the site does not disclose role-based permissions, approval workflows, granular access controls, or headquarters-level management for multi-location restaurant groups.

Pricing and Deployment

Pricing is relatively transparent and charged per location: Starter is $99/month, Growth is $267/quarter, and Founding Partner Annual is $890/year, with pricing locked in while the subscription remains active and in good standing. White-Glove Setup is a one-time $1000 add-on service covering menu structure, digital menu launch, translations, filters, staff tools, and launch review. The copy suggests a cloud-based SaaS model with multi-device access, with no mention of self-hosting.

Pros and Cons

Its strengths are its focused restaurant use case: allergen information, dietary preference filtering, and multilingual menus provide real value for customer decision-making, while the linkage between recipes, training, and menus can reduce operational communication costs. The downsides are that it does not disclose a free trial, payment methods, data security and compliance details, APIs, or existing third-party integrations. POS, supplier, analytics, and similar connections are mentioned only as future expansion areas, so current integration capabilities remain unclear.

Best Fit and Access from China

That Menu App is better suited to single-location restaurants or small chains in the U.S. or English-speaking markets that care about menu clarity, allergen disclosure, multilingual guest experience, and standardized staff training. Access from mainland China is unknown, and payment options are not specified. For domestic Chinese operations, businesses would usually also need to consider WeChat Pay/Alipay, delivery platforms, cashier POS systems, and local compliance, and may want to compare local solutions such as 客如云, 二维火, 美团餐饮系统, and 有赞餐饮.