Coach.Win’s Know Your Edge is a guided workshop tool for B2B leadership teams, designed to help teams identify the Market Value Propositions that genuinely make customers want to ask follow-up questions. It is not a traditional CRM or marketing automation platform; rather, it is a one-off workshop product focused on differentiated positioning, competitor comparison, and refining sales opening pitches.
The product workflow is divided into 4 phases: MVP Discovery supports team brainstorming, attribution, voting, and filtering of differentiators; Competition Grid lets teams score themselves and competitors on each MVP from 0–5, using crowdsourced averages to identify competitive gaps; Sales Fishbone starts from the Top 3 MVPs to generate an Opening Hook and a 3×3 grid of proof points, while collecting one round of team feedback; Final Report outputs a branded web report covering the process, scripts, and action items, shareable via link with no login required.
Pricing is relatively clear: the free plan is $0, suitable for individuals to try Phase 1, with previews of 2 competitors and a read-only report; Basic costs $197/team as a one-time payment, supports up to 10 people, all 4 phases, up to 6 competitors, a branded web report, and team distribution emails; Enterprise requires contacting sales and includes unlimited participants, priority support, custom onboarding, and coach assignment. Overall, it feels more like a “productized paid workshop” with no subscription pressure.
Its strengths are a clear focus and a complete workflow, making it especially suitable for B2B teams that need to turn vague claims like “we offer good service” or “we have lots of experience” into provable, practice-ready sales opening scripts. The free plan lowers the trial barrier, and the Basic price is friendly to small teams. The downsides are that public information does not disclose key enterprise software capabilities such as third-party integrations, APIs, access control, data security compliance, or payment methods. Its functional scope is also narrow, so it is not suitable as a full sales management system.
It is suitable for B2B founders, heads of sales, marketing leaders, and management teams working on new product positioning, sales pitch restructuring, or competitive differentiation. Access from China cannot be determined from the available text, and payment methods are not specified. If access or payment is restricted, teams can manually recreate the workflow using Feishu Docs, Tencent Docs, Miro, FigJam, Notion, and similar tools, though the automated guidance and report-generation capabilities would need to be built separately.
⚠ This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on sharpn.us official site.
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