Not That This is a UX and product design leadership services brand led by veteran product designer David Ehlers. The site positions itself as delivering “elegant product design at AI speed” and is explicitly aimed at fractional and contract engagements. It is not a template library or SaaS design tool, but a professional service centered on consulting, embedded design leadership, and senior-level design execution.
Its services cover six areas: design leadership, product strategy and UX audits, 0-to-1 product design, team coaching, prototyping and AI vibe coding, and on-demand creative resource support. The process includes Discover, Define, Design, Deliver, and Iterate, covering stakeholder interviews, user research, competitive analysis, problem definition, personas, interaction design, high-fidelity prototypes, production specifications, and design system foundations. The copy suggests its strength lies in continuity from strategic judgment through to hands-on delivery, making it especially suitable for teams with complex product experiences, a need for rapid validation, or a lack of mature design leadership.
The website does not disclose pricing, packages, payment methods, copyright ownership, or licensing terms for design files. The only things that can be confirmed are support for fractional work, contract engagements, and staff augmentation without long-term commitments. In terms of collaboration, the site emphasizes that it can embed into teams as Head of Design or VP of Product Design and work closely with engineering teams. It can also provide design teams with critiques, process guidance, hiring strategy, and craft mentoring. If procuring this service, the contract should clearly define the scope of deliverables, ownership of source files, confidentiality terms, number of revision rounds, and acceptance criteria.
Its main advantage is the founder’s strong background: he has designed digital products for ABC, Cisco, Disney, Netflix, CNN, Fox, Verizon, Academy Awards, and multiple startups. The service spans media and entertainment, technology, and early-stage companies, giving it a broad range of experience. Its AI-assisted prototyping capabilities may also help shorten the cycle from idea to testable prototype. The main drawback is that the publicly available information is rather marketing-oriented: it lacks detailed case studies, quantified outcomes, team size, toolchain, file formats, pricing, and after-sales support information, so external evaluation transparency is limited.
It is better suited to overseas teams and startups that need short-term senior design leadership, product experience audits, MVP/0-to-1 design, design system foundations, or rapid prototype validation. Chinese users interested in working with it may face issues such as cross-time-zone communication, English-language contracts, overseas payments, and uncertain access stability. The site does not provide information on access from China or payment options for Chinese users, so these remain unknown. If localized communication and RMB settlement are preferred, domestic UX consultancies, independent product design consultants, or local design studios may be alternatives.
⚠ This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on notthatthis.com official site.
notthatthis.com is an United States Design & Creative provider. TG4G tracks its product information, an overall rating of 6.0/10, and a China-accessibility score of Workable. Click "Visit Official Site" to reach notthatthis.com directly.