Joeri Billast is a Belgium-born, Portugal-based Fractional CMO and AI Visibility Strategist. He provides selective strategic advisory services for founder-led companies, scale-ups, and executive teams. His focus is not traditional SEO execution, but AI-driven discovery paths—helping brands get found, accurately understood, and recommended in ChatGPT, Perplexity, Claude, and Google’s generative search experiences.
The website positions his work at the intersection of marketing strategy and AI discovery mechanisms. Services include fractional CMO leadership, AI Visibility Strategy, GEO/AEO, brand positioning, executive thought leadership, podcast and content strategy, and keynote talks on the future of marketing. His view is that search is shifting from lists of links to AI-generated answers, so brands need clearer positioning, structured content, and authority signals to be understood by both human readers and machine reasoning systems.
Public information shows that Joeri is the author of The Future CMO, which has been endorsed by Philip Kotler. He also hosts the Web3 CMO Stories podcast; the website says the podcast ranks in the global top 5%, has published more than 280 episodes, and has featured guests including Gary Vaynerchuk and Chris Do. His service coverage spans Europe, North America, and Asia. However, the main website does not provide client case studies, project ROI, data on improved AI citations, or detailed methodology.
Pricing is not disclosed at all, and there are no package details, engagement durations, project-based fees, or advisory retainer rates. The website emphasizes a “small number of engagements” and being “selective,” suggesting a higher-threshold, customized strategic collaboration rather than a standardized SEO tool or outsourced execution service. The main entry point is “Request an introduction.”
The strengths are its forward-looking positioning and focus on AI search, GEO/AEO, and brand authority building. It is suitable for founder-led companies, growth-stage businesses, and executive teams that are rethinking marketing leadership. The drawbacks are limited transparency: there is no pricing, process description, case study, or sample deliverable. If a company only needs keyword ranking, link building, or local SEO execution, this may not be the best fit.
Access from mainland China is unknown. Platforms mentioned, such as ChatGPT, Claude, and Perplexity, may typically be affected by local network conditions in mainland China, so actual consulting delivery should also be checked in terms of communication tools and payment methods. For Chinese companies seeking local alternatives, options include domestic SEO/content marketing consultants, Baidu/Xiaohongshu/Zhihu ecosystem service providers, or brand strategy agencies with experience in AI search optimization.
⚠ This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on joeribillast.com official site.
joeribillast.com is an Portugal Marketing & SEO provider. TG4G tracks its product information, an overall rating of 6.0/10, and a China-accessibility score of Workable. Click "Visit Official Site" to reach joeribillast.com directly.