socialpubli.com

What It Is

SocialPubli is an influencer marketing platform headquartered in Madrid, Spain and operated by SOCIALPUBLI S.L. It connects brand advertisers, agencies, and influencers, helping companies create, manage, and measure social media and blog-based influencer marketing campaigns. The platform is positioned not merely as an influencer database, but as a combination of technology tools and managed services covering influencer discovery, negotiation, campaign execution, data analytics, and final reporting.

Core Capabilities and Data Scale

The platform claims to have 500,000+ opt-in influencers across 30+ countries, with 10,000+ campaigns completed and more than $1.5 million paid to influencers. It supports Instagram, TikTok, Twitter/X, LinkedIn, Facebook, YouTube, Twitch, blogs, and WhatsApp. Its toolset includes Discover for influencer search, Analyzer for real-time analytics, Brand Detector for identifying brand collaborations, Boost for content promotion, Results for pay-for-performance campaigns, and Advocacy for employee advocacy. Analyzer can show follower count, posting frequency, engagement rate, EMV, audience gender, age, location, interests, content formats, hashtags, and mentioned accounts, and it claims to detect fake accounts.

Pricing and Support

Pricing information is somewhat fragmented. The extracted text shows Free, Startup, Agency, and Custom plans, but the exact prices for Startup and Agency are not fully disclosed; Custom requires contacting the company. Analyzer Expert costs $1000 and includes up to 200 influencer analyses per month; Brand Expert costs $2000 and includes up to 200 brand analyses per month. Campaign execution uses a customized pricing model. Support varies by plan and may include online support, priority email, phone or offline support, as well as an account manager, legal advice, contract management, PDF/Excel exports, and custom reports.

Pros and Cons

Its strengths are broad channel coverage, a relatively large influencer base, and an end-to-end workflow from discovery to reporting. For brands, its audience segmentation, influencer due diligence, and ROI measurement capabilities are practical. The employee advocacy module also extends its use cases beyond traditional KOL campaigns. The drawbacks are that public pricing is not very transparent, and some advanced services may depend on higher-tier or custom plans. The text does not clarify whether there is a Chinese interface, China-based customer support, local invoicing, or RMB payment. Its channel focus is on overseas social media, with no visible support for major Chinese platforms such as WeChat, Xiaohongshu, or Douyin.

Best Fit and Access from China

SocialPubli is better suited to brands, cross-border e-commerce companies, and marketing agencies targeting European, American, or global social media markets for brand awareness, sales conversion, and influencer collaboration. It is also suitable for companies that need employee advocacy. Access from China is not specified in the text and is therefore assessed as unknown. For payments, PayPal or similar online payment methods are mentioned; influencer payouts support PayPal, and bank transfers are available within Spain. If your main target is the Chinese market, you may want to compare local platforms such as Weiboyi, Xingbang, and Pugongying. For overseas campaigns, it can be compared alongside Aspire, Upfluence, CreatorIQ, Traackr, and HypeAuditor.