aiautomatisering.nl

What It Is

Assu® is a CRM and business management platform from the Netherlands-based A.i. Automatisering, built for the insurance and mortgage sectors. It mainly serves insurance intermediaries, financial advisers, mortgage offices, and claims/damage handling offices. The product focuses on bringing customer relationships, policies, mortgages, documents, tasks, and process automation into one system, with Assu®2Go for mobile access and the Appviseurs customer app. The official website also mentions Assu.AI, an upcoming web-based insurance software product with AI capabilities.

Core Capabilities

Based on the available materials, Assu®’s main strength lies in vertical-industry workflows. Its CRM provides quick access to customer relationship and policy data, and can integrate with phone systems to identify incoming callers and automatically open the relevant customer file. Smart forms can process data automatically and archive it, reducing manual administrative entry. The mortgage module supports viewing relevant mortgage information via HDN, managing documents, and improving application and management efficiency through workflows and tasks. The system also provides reporting, filtering, and gap analysis to help identify business opportunities. Assu®2Go supports mobile access to files and tasks, as well as chat with colleagues, while Appviseurs allows end customers to view policies, report claims, and submit changes.

Pricing and Delivery

The official website does not disclose standard subscription pricing. It only states that Assu® consists of multiple modules that can be combined according to customer needs, with quotations available on request. A report template product listed on the site is priced at €0.00, but this should not be taken as representative of the main software’s pricing. No free version or trial is specified; only a demo request option is provided.

Pros and Cons

The main advantage is its strong industry focus, covering everyday high-frequency workflows for insurance and mortgage advisers. Automation, HDN integration, phone-system connectivity, and the customer app can significantly reduce repetitive administrative work. Customer research cited by the company shows a software rating of 8.3 and a support department rating of 8.7, suggesting a solid support reputation. The drawbacks are that important enterprise procurement details—such as security and compliance, permission models, APIs, deployment options, and pricing transparency—are not sufficiently disclosed. The product is also clearly centered on the Dutch insurance market, so its internationalization and suitability as a general-purpose CRM may be limited.

Who It’s For and Access from China

Assu® is best suited to small, mid-sized, and professional firms operating in the Netherlands in insurance, mortgage, or financial advisory services—especially teams looking to move away from Excel, Dropbox, or fragmented tools toward an industry-specific CRM. Access from mainland China cannot be determined from the available information and is therefore assessed as unknown.