brandintimacy.group

What It Is

Brand Intimacy Study is MBLM’s 2025 brand intimacy research and ranking resource, focused on how consumers form emotional bonds with brands. Rather than looking only at surface-level metrics such as exposure, traffic, or sales, it aims to explain how brands “win hearts and minds” in public conversation, and connects this intimacy to business outcomes such as growth, profitability, and market valuation.

Core Features and Data

Based on the page content, the product includes modules such as the 2025 Brand Intimacy Report, Brand Rankings Dashboard, Overview, Methodology, and Glossary. The dashboard lets users view brand rankings, emotional connection strength scores, brand family analysis, and head-to-head comparisons, with new insights released on an ongoing basis. In terms of data scale, the page claims to use an AI-powered study and billions of data points, covering 475+ brands across 22 industries. However, the text does not disclose specific data sources, such as social platforms, search data, survey samples, or news corpora, nor does it explain geography, sampling period, or data-cleaning methods. As a result, the transparency of the research still needs further verification.

Pricing and Support

The page provides entry points such as View Rankings, Download Report, and Get Updates, but does not state whether access is paid, whether registration is required, what enterprise permissions are available, how report licensing works, or how data can be exported. Support mainly appears to consist of web resources, report downloads, methodology documentation, a glossary, and update subscriptions. There is no visible information about customer support, consulting services, APIs, or integrations with Slack, CRM, or BI tools.

Pros and Cons

Its strengths are a clear positioning and its usefulness as a supplement to traditional marketing metrics from the perspective of emotional equity and brand relationships. The broad coverage of brands and industries, together with the report, dashboard, terminology system, and methodology, can help brand teams establish a shared language. Its weaknesses are limited disclosure around data sources, statistical models, pricing, and commercial usage restrictions. It also does not clarify whether exports, APIs, or integrations with common marketing analytics platforms are supported.

Who It’s For and Access from China

It is better suited to brand strategy, consumer insights, market research, PR and communications, and senior marketing teams for brand health assessment, competitor benchmarking, industry trend monitoring, and annual strategy planning. For smaller teams that only need SEO keywords, ad campaign data, or website analytics, it is not a direct replacement. Access from China, Chinese-language support, and payment methods are not specified in the text and should be considered unknown. Comparable tools include Brandwatch, YouGov BrandIndex, Talkwalker, Meltwater, Similarweb, and Semrush.