bothlighting.com

What It Is

Both Lighting is a Chinese B2B manufacturing brand with more than 15 years of experience in the stage lighting industry. Its headquarters and 5,000-square-meter modern factory are located in Guangzhou. The company focuses on the R&D, production, and sales of professional stage lighting equipment, and describes itself as China’s largest and most professional manufacturer of battery-powered stage lighting.

Key Dimensions

• Product Selection / Supply Chain: Its core moat is a highly vertically integrated supply chain. R&D and design, PCB assembly, LED packaging, optical alignment, and final assembly are all completed in its own factory, with very limited reliance on external suppliers. This “all under one roof” model not only shortens lead times by 30%, but also enables rapid design adjustments in response to market trends.
• Logistics & Fulfillment: It has a global warehousing network, supports delivery to more than 150 countries worldwide, and provides multilingual support in English, German, French, Spanish, Russian, and Portuguese.
• Platform / Service Type: This is a typical B2B inquiry-based transaction model. There is no retail shopping cart; buyers need to submit a list via “Get A Quote” to request pricing.

Pricing

The website does not publish any specific product prices and uses a typical customized B2B quotation model. However, it emphasizes “China-level quality, global-level value.” Thanks to its end-to-end in-house production advantages, its pricing is positioned well below international brand benchmarks, with a strong focus on value for money.

Pros and Cons

• Pros: Full control over the entire production chain enables strong quality control, with every unit undergoing a 48-hour 100% full-load aging test before leaving the factory; very specialized in battery-powered lighting products; strong cost-control capability and outstanding value; mature global service network.
• Cons: Purely B2B model, making it less friendly to individual consumers or small-volume buyers; lack of transparent pricing increases communication overhead; product line is limited to stage and architectural lighting, so the category range is relatively narrow.

Who It’s For

It is mainly aimed at global stage lighting distributors, event equipment rental companies, engineering contractors, and professional procurement teams for DJs, theaters, concert tours, and architectural lighting projects.

Access from China

As a China-based company, its official website can be accessed directly from China. The site is primarily designed to showcase its manufacturing capabilities and product lines to overseas customers.