360tft.co.uk

What It Is

360TFT is an online education and tools platform for football coaches. Its core proposition is to replace scattered training drills with a more systematic approach. According to the website, it was created by Kevin Middleton, who is described as holding UEFA coaching qualifications and having more than 15 years of coaching experience. He has reportedly run two academies, coached at Arbroath FC, and served or influenced over 1,800 coaches across 24 countries.

Core Content

The platform’s main product is the Football Coaching Academy, which includes 1,000+ session plans, a 750+ page Player Development Framework, technical coaching courses, match analysis courses, weekly live masterclasses, and a coaching community. The emphasis is not on individual training exercises, but on connecting training themes, age groups, game transfer, and player development pathways. In addition, 360TFT offers AI tools such as FootballGPT, CoachReflect, and RefereeGPT, as well as the free AI Football Skool course, training packs, and coaching-themed books.

Pricing

The pricing structure is fairly varied: the Academy can be joined for free, while Premium costs $29/month or $149/year; FootballGPT Pro is $10.99/month; CoachReflect Pro is $7.99/month and Pro+ is $19.99/month; the $2 Drill Club is a one-time $2 purchase; 328 Training Sessions costs $38; and RefereeGPT Pro is $9.99/month or $79/year. Overall, it offers a free entry point, low-cost resource packs, and subscription products, making the cost of trying it relatively low.

Pros and Cons

The main advantage is its very focused positioning, making it suitable for football coaches trying to solve the common problem of training sessions looking good but failing to transfer into matches. It offers a large volume of resources, supplemented by live sessions, a community, and AI tools, so the learning support goes beyond static materials. The founder’s UEFA credentials and frontline coaching experience also strengthen its professional credibility. The drawbacks are that the website does not state whether it provides formal certificates or coaching qualifications; the main language appears to be English; and the product line is broad, so new users may need time to decide whether to buy the Academy, AI tools, or one-off training packs. In addition, payment methods, refund policies, and accessibility from mainland China are not specified in the text.

Who It’s For and Access from China

It is best suited to grassroots football coaches, youth coaches, part-time coaches, and academy coaches who want to build a long-term training system. It may also be useful for referees and football professionals interested in learning how to apply AI. If users are mainly looking for an official certification, the available information is not sufficient to confirm whether it meets that need. Accessibility from mainland China is unknown, so it is recommended to test the official website, login, video playback, and AI tools before purchasing to ensure they work reliably.