100yardstogo.com

What It Is

100 Yards To Go is not a typical SaaS SEO tool. It is a growth marketing team led by two experienced operators, Josh Mait and Alex Gonzalez. Its core proposition is “two people plus AI, delivering the capabilities of a full marketing team,” with services spanning brand, performance, demand generation, creative assets, and AI marketing prototypes.

Core Capabilities and Deliverables

The website emphasizes “Brand meets performance,” meaning it does not treat branding and measurable results as separate tracks. Deliverables include brand storytelling, lead acquisition and conversion engines, marketing assets, AI agents, and creative content such as podcasts and videos. Its standardized offering, The First 30, is a 30-day embedded engagement designed not to produce slide decks, but to deliver three working marketing prototypes and a roadmap that a CEO can read in ten minutes.

Pricing and Service Model

Pricing is relatively clear: The First 30 costs a fixed 30k for a 30-day engagement, including two senior marketers embedded in the client’s team, three prototypes, and recommended next steps. The website also states that it works with only three to four CMOs at the same time, suggesting a boutique model combining consulting and execution with limited capacity. Payment methods, contract terms, and refund policies are not disclosed.

Pros and Cons

Its main strength is very clear positioning: it offers fast, senior, execution-ready external support for early-stage founders who do not have the right marketing leader available, or for CMOs who need to answer practical questions about implementing AI in marketing. Case studies include Cobalt, IBI, Ideon, and Solve Advisors, indicating experience in rebranding, demand engine development, and pre-M&A growth narratives. The downside is that the website does not disclose its specific AI tech stack, data sources, SEO methodology, ad platform integrations, project management process, or quantified performance metrics, so assessing repeatability would require further discussion.

Who It’s For and Access from China

It is better suited to well-funded B2B, fintech, healthcare, wealthtech, and similar teams that want to validate an AI marketing direction, redo positioning, or build a growth engine within 30 days. It is less suitable for companies that only need low-cost keyword tools, backlink services, or Chinese-localized ad execution. Access from China cannot be determined from the available copy alone; network connectivity, cross-border payments, and contract execution would all need to be tested in practice. If targeting the Chinese market, it may be worth comparing local SEO/content marketing agencies, growth consultancies, or advertising agencies as alternatives.