1724records.com

What It Is

1724records is a Chinese independent music label founded in 2006 and originally based in Beijing. Its website, 1724records.com, serves as the label’s official information hub. The label focuses on post-rock, instrumental music, and ambient sound, handling roles such as signing bands, releasing records, organizing shows, and managing copyrights. It has strong vertical influence within China’s post-rock scene.

Core Features

The website mainly provides news updates, a catalog of record releases, band profiles, concert information, video and photo media materials, purchasing options, and contact channels. Users can look up information on full-length albums, EPs, singles, compilations, and merchandise, as well as updates on tour ticket sales, European tours, and more. For musicians, the site offers channels for demo submissions and joining the label; for film, television, or media partners, it clearly provides contact options for licensing music.

Pricing

1724 is not a subscription-based service. Its revenue mainly comes from sales of physical records, digital music, merchandise, and concert tickets. Some record prices are visible in the collected content, such as EP CDs priced at RMB 60 and cassette tapes priced at RMB 80. Physical records and merchandise are sold through the official Weidian store and partner record shops in multiple cities. Digital music can be searched for and purchased on Bandcamp and major global digital music stores.

Pros and Cons

The strengths are its very clear positioning and long-term focus on post-rock and ambient music, with a well-developed catalog and substantial band information. It also has capabilities in concert organization, overseas touring, and copyright management. Its open attitude toward licensing for non-commercial independent films also reflects the label’s cultural character. The drawbacks are that the website feels somewhat outdated, with noticeable page duplication and scattered information. The on-site purchasing loop is relatively weak, relying more on Weidian, Bandcamp, WeChat, and email. For users who simply want direct listening or streaming playback, the experience is not as smooth as NetEase Cloud Music, QQ Music, or Bandcamp.

Who It’s For

It is suitable for fans of Chinese post-rock, instrumental, and ambient music; collectors of physical records; and listeners following related bands such as The Last Days of Summer and Amber. It is also suitable for independent bands submitting work, concert organizers looking for collaborations, and independent visual creators applying for music licensing.

Access in China

The official website is aimed at Chinese-speaking users, and the main content provides domestic channels such as WeChat, Weibo, and Weidian. It can usually be accessed directly. Note that access stability for external links such as Bandcamp and Facebook in mainland China may vary depending on the network environment. Overall, the official site itself is friendly to users in China, though the cross-platform purchasing and listening experience can feel somewhat fragmented.