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Barberly is a cloud-based management system for barbershops, salons, independent barbers, and mobile barbers. It covers booking, marketing, POS, payments, and customer touchpoint creation. Its key differentiator is that it provides merchants with a branded iOS/Android app featuring their own name, icon, and design, with optional support for a branded website, self-check-in kiosk, TV booking board, and QR-code booking.
The feature set is fairly comprehensive: appointments, waitlists, walk-in queues, deposits, product sales, loyalty programs, Lookbook, plus SMS, WhatsApp, push, and email notifications and marketing campaigns. On the team side, businesses can configure locations, barbers, services, and working hours, while barbers can manage bookings and schedules through the Barberly Business App. For third-party integrations, it supports the “Book Online” booking entry point in Google Search/Maps and can collect and display Google reviews. POS and payment integrations include Square, Stripe, and SumUp.
Barberly uses subscription pricing based on team size: €19/month for 1 person, €27/month for 2–3 people, €9/person/month for more than 3 people, and custom enterprise pricing for more than 20 people. Branded apps, websites, multiple locations, bookings, kiosks, queues, and loyalty features are included in the subscription, with no commission on appointments. SMS and WhatsApp are billed based on usage. A 30-day free trial is available with no credit card required, no contract, and cancellation at any time.
The main advantages are its deep focus on vertical industry workflows and the fact that branded apps come without an additional one-time setup fee, which makes it attractive for barbershops looking to increase repeat visits and strengthen their brand presence. Pricing is transparent, and user reviews frequently mention ease of use and responsive support. The drawbacks are that the available materials do not disclose details on security compliance, data encryption, backups, GDPR/PCI, or similar areas, and there is no information on APIs or developer support. SMS and WhatsApp marketing can also add extra costs.
Barberly is better suited to barbershops, salons, independent barbers, and appointment-based service businesses with multiple locations in Europe, North America, and similar markets. Use in mainland China is uncertain: Google Maps/Google Business, Stripe/Square/SumUp, and the App Store/Google Play ecosystem do not fully align with local store operations, and network access and payment availability would need to be tested in practice. Domestic alternatives in China may include Meituan/Dianping booking, Keruyun, PosPal, and other localized store management systems.
⚠ This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on barberly.it official site.
barberly.it is an Italy SaaS provider. TG4G tracks its product information, an overall rating of 7.0/10, and a China-accessibility score of Workable. Click "Visit Official Site" to reach barberly.it directly.