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Back in the day is an independent ecommerce site centered on natural skincare for dogs, with the tagline “Less Chemicals. More Wellness.” Judging from the page content, it is not an open marketplace or seller platform, but a brand-operated retail store selling dog bathing and grooming products, herbal care powders, oils, soaps, and a small selection of natural soaps for humans.
Key SKUs on the site include Scooby-dub-dub, Shampoo and Conditioner, Magic Mousse, Quicky Clean, Katty-Rub-Dub, Cold Pressed Coconut Oil, Mighty Mange Mix, Aloe Vera Gel, Hemp Seed Oil, and Flaxseed Oil. The product positioning focuses on use cases such as dog itching, skin care, flea/tick support, fungal infections, mange, eczema, shedding, and bald patches. The FAQ pages provide fairly detailed guidance on usage frequency, whether products are safe if licked, whether they need to be washed off, and how to combine them with oils or shampoo products, making the site relatively user-friendly for education and aftercare.
Products are priced in Indian rupees, with most items in the ₹200-₹890 range and marked “+ GST.” Some products are discounted, such as Dishy Washy from ₹325 to ₹290 and Chamomile Flowers from ₹250 to ₹225. The pages do not disclose shipping fees, free-shipping thresholds, international delivery costs, or any membership program.
The main strengths are clear brand positioning, a fairly complete product lineup built around natural dog care, and trust-building through reviews, FAQs, and care recommendations. It may appeal to users who want to reduce chemical cleaners and care about long-term skin health for their pets. The drawbacks are that the available text does not show key ecommerce details such as payment methods, delivery coverage, shipping times, or return/exchange policies. In addition, the FAQ acknowledges that the effectiveness of natural methods for ticks and fleas depends on the dog’s immunity and environmental management, requiring ongoing effort.
It is better suited to dog owners in India, or users who can purchase from Indian independent ecommerce sites, especially those whose dogs have mild itching, sensitive skin, shedding, or who want an alternative to commercial chemical grooming products. For sellers, it is more useful as a DTC natural pet-care brand reference than as a sales channel to join.
The crawled text does not provide information on access from China, cross-border delivery, or Chinese-language support, so it is not possible to confirm whether the site can be accessed and used reliably from China.
⚠ This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on backintheday.in official site.
backintheday.in is an India E-commerce provider. TG4G tracks its product information, an overall rating of 5.0/10, and a China-accessibility score of Limited (proxy recommended). Click "Visit Official Site" to reach backintheday.in directly.