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leadwhite.net is an independent personal blog run by a senior B-end interaction designer who works at a top-tier internet company in Beijing. The blog owner is a designer who switched careers from a different field, and built this site from the very start of his design journey. He has shared practical design insights for years, most of his content comes from first-hand work experience, and it also includes occasional personal life essays. It is a well-known niche design-focused blog in China.
The site's core content centers on B-end interaction design, covering a range of sub-topics including B-end product classification, design style analysis, data product design, competitive analysis methods, user research, and component design breakdown. It offers both accessible explanations of design methodology, and complete retrospective write-ups of real-world projects such as Meituan Waimai group order optimization and NetEase Cloud Classroom user incentive design. The content is far more in-depth than the fragmented posts you see on most social media, and is extremely valuable as a reference for B-end design practitioners.
On the plus side, all content on the blog is completely free and ad-free. Every article draws from the first-hand experience of a working frontline designer, and directly addresses the common industry pain point of scarce, hard-to-find experience sharing in the B-end design space. The writing is logical, smooth, and delivers a very comfortable reading experience. The drawbacks are that the blog is updated extremely infrequently, with very few new posts in recent years. Its content categorization and search functions are also fairly basic, and it lacks more systematic content organization.
The site loads normally directly on domestic Chinese networks, the page is optimized for mobile reading, there is no mandatory login or follow requirement — you can start reading as soon as you open the link, so the barrier to use is very low.
It is an excellent reference for new interaction designers, UI designers, and product managers just entering the B-end design field. It is also great for senior designers looking to see how a peer working on the frontline thinks about problems. It is a rare high-quality independent design blog in China.
⚠ This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on leadwhite.net official site.
leadwhite.net is an China Design & Creative provider. TG4G tracks its product information, an overall rating of 6.0/10, and a China-accessibility score of China direct-connect friendly. Click "Visit Official Site" to reach leadwhite.net directly.