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Advance Performance is a professional offline running and triathlon retailer registered in the UK, with two physical stores in Peterborough and Cambridge, and also operates an online shopping channel. Apart from equipment sales, it also offers a full range of professional running training, sports assessment and rehabilitation services, so it is not a pure online e-commerce platform.
The website's core business is split into two parts: First, it sells professional sporting goods including running shoes, running apparel, triathlon gear and sports accessories, supporting online ordering for in-store pickup or delivery by post. Second, it offers the RunBetter series of running services, including free gait analysis and pre-owned running shoe checks, as well as paid entry-level running courses, custom training plans, sports massage and functional screening. Prices range from £25 per session to £66 per month, catering to different needs from beginner runners to those training for full marathons and ultramarathons.
On the plus side, all team members are UK Athletics-certified coaches or professional sports therapists, and they are all experienced runners themselves. Their level of expertise is far higher than that of ordinary sports retail stores. There is no pushy hard selling, services are clearly tiered for runners of different ability levels, and the free basic services have a very low barrier to access.
The disadvantage is very obvious: all professional in-store services are only available in two cities in the UK, only equipment can be purchased online, so it is almost useless for non-local users. The website also has irrelevant outbound links to gambling sites, which hurts the brand's image to a certain degree.
The website can be accessed directly, with no geographical block. However, it only serves customers based in the UK: there is no Chinese language interface, it does not accept orders from Chinese users nor ship to China, so it has limited reference value for running enthusiasts in mainland China.
⚠ This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on advanceperformance.co.uk official site.
advanceperformance.co.uk is an United Kingdom E-commerce provider. TG4G tracks its product information, an overall rating of 6.0/10, and a China-accessibility score of China direct-connect friendly. Click "Visit Official Site" to reach advanceperformance.co.uk directly.