valuementor.io

What It Is

Value Mentor is an 8-week sales performance program for high-ticket B2B salespeople. It is aimed at sales professionals or teams currently closing deals of around £2K-£250K+ who want to improve quarterly performance, OTE, and commissions. Rather than teaching a traditional sales process, the program focuses on expressing “real value” in financial, operational, and commercial language that customers can understand, helping sellers move from being ordinary vendors to “trusted advisors.”

Core Content and Delivery Format

According to the page, the program includes customized 1-on-1 performance coaching with Ross Mackenzie, alongside group coaching, sales workshops, accelerator video content, and workbooks, with practice in real sales scenarios. Key modules include building value propositions, guiding customer conversations, reducing price-based competition, improving close rates, and increasing sales confidence. The teaching language, detailed schedule, and the ratio of live to recorded sessions are not disclosed, but based on the description, this does not appear to be a purely self-paced recorded course; it is a high-touch program with a strong coaching component.

Instructor and Credibility

The lead instructor, Ross Mackenzie, is described as having 30 years of professional experience, having generated billions in revenue in senior sales roles at FTSE 500 companies, and being a Certified NLP Master Coach. The page lists testimonials from several company CEOs, financial institutions, and learners associated with Google. These endorsements help clarify the program’s market positioning, but much of the data on the page is marketing-oriented, so prospective buyers should ask for verifiable case studies, service boundaries, and relevant industry experience during consultation.

Pricing and Guarantee

Pricing is not publicly listed. The program uses a sales model where prospects first book a free 30-minute “Close The Deal” call before discussing details. The page mentions a conditional refund promise: after completing the 8-week program, attending every session consistently, and fulfilling the required commitments, if participants feel they have not received value equivalent to a 30% improvement in sales performance, they can receive a 100% refund. Before purchasing, buyers should confirm how the “30%” improvement is measured, the refund conditions, contract terms, and payment methods.

Pros, Cons, and Who It’s For

The main advantage is its very clear positioning. It is best suited for people with existing sales experience, relatively high deal sizes, and a need to improve value communication and complex B2B closing skills. The 1-on-1 coaching format also makes it easier to connect the training with an individual’s pipeline and real customer situations. The downside is limited transparency: pricing, certificates, language, time zone, and payment methods are not disclosed. For junior salespeople, low-ticket transactions, or those simply looking to learn standard sales theory, the cost-effectiveness may be limited.

Access from China and Alternatives

Access from mainland China is unknown, and payment methods are not specified. If joining from overseas, especially cross-border, users should confirm website accessibility, video conferencing tools, time zone arrangements, and foreign-currency payment options in advance. Alternatives to consider include sales training from SPIN/Huthwaite, Miller Heiman, Sandler Training, Gong Academy, or LinkedIn Learning.