arcad-immo.fr

What It Is

Arcad-Immo is a vertical marketing agency for real estate agencies, serving France, Belgium, and Switzerland. It is not a general-purpose SEO or advertising agency; instead, it focuses on one specific business objective: generating seller leads and signed mandates. Its core KPI is not impressions, clicks, or follower count, but the cost of each signed mandate — mandat signé.

Core Capabilities

Based on the site content, Arcad-Immo provides a complete lead-generation infrastructure: Facebook Ads are used to reach potential home sellers, Google Ads capture search intent, while websites, SEO, landing pages, and sales funnels handle conversion. Once leads enter the system, they are qualified by sales timeline, property type, geographic location, and other criteria, then nurtured via email/SMS and advanced through a scoring mechanism toward appointments. Reporting is also simplified into three core numbers: cost per qualified lead, cost per appointment, and cost per signed mandate.

Data and Pricing

The website discloses several operating benchmarks: average Facebook Ads CPL is around €12, cost per appointment is €68, cost per signed mandate is €340, the system calibration period is about 90 days, and ROI can reach 6x over an 18-month horizon. In terms of ad budget, the page states that at least €1,000/month is required, the FAQ recommends €1,500/month or more, and one case study mentions a €2,400/month budget. Service fees are not publicly listed, but the company claims they are tied to results and will be adjusted if targets are not met.

Pros and Cons

Its strengths lie in deep vertical specialization: all pages, ad campaigns, SEO, and funnels are designed around real estate seller mandates. It also emphasizes that clients retain ownership of their ad accounts and data, can leave freely, and benefit from relatively good transparency. The drawbacks are that the budget threshold is not low, it takes 4 to 8 weeks to reach stable campaign performance, and around 90 days to complete calibration. In addition, specific service fees and externally verified case information are limited, so the actual stability of delivery cannot be judged from the website data alone.

Who It’s For

Arcad-Immo is better suited to independent agencies or regional networks with 1 to 50 agents, especially teams that want to reduce cold calling, generate more exclusive seller leads, and calculate marketing ROI clearly. It is not suitable for firms that only want brand exposure, lack an ongoing advertising budget, or expect a large number of closed deals in the first month.

Access from China

The content does not provide information about access from mainland China, ICP filing, or localized support, so its accessibility status in China is unknown.