storeinsights.co

What It Is

StoreInsights is a profit intelligence dashboard built for Shopify merchants, with a focus on “True Net Profit” rather than just revenue or ROAS. It brings Shopify revenue, Meta ad spend, logistics costs, COGS, payment fees, and other expenses into a single view, helping DTC merchants determine whether a product or ad campaign is actually profitable.

Core Features and Data

The product centers on real-time net profit calculation. After connecting Shopify and Meta Ads, the system pulls in data and subtracts COGS, ad spend, shipping costs, and payment gateway fees. The page also mentions support for including Google ad spend. It can sync the past 2 years of order and ad spend history to establish profit baselines and trends. The Growth plan includes ad-level profit attribution, product profit and COGS, plus AI Profit Advisor, which can make data-driven recommendations such as increasing the minimum order value or pausing low-profit ads.

Pricing and Trial

Pricing is fairly straightforward: Essential is $29/month and is aimed at small stores, including 1 Shopify store, unlimited history, a real-time net profit dashboard, and daily email reports, but no AI insights. Growth is $59/month and adds deeper attribution, product-level profit, and AI recommendations. Agency is $149/month and supports 5 Shopify stores, client reporting mode, priority support, and white-label reports. All plans come with a 14-day free trial; the page states that no credit card is required and that you can cancel anytime.

Pros and Cons

Its main strength is its very specific positioning: it addresses the problem of Shopify merchants misjudging profitability by looking only at revenue or ROAS. Integration is handled via OAuth, and the copy says it is read-only and does not modify data, making setup relatively low-friction. The Agency version also offers white-label reporting and multi-store support for agencies. The limitations are also clear: the main content currently focuses specifically on Shopify and Meta, with limited support for non-Shopify platforms; information on payment methods, company location, Chinese-language interface, third-party reviews, and more detailed compliance evidence is missing; and the Essential plan is relatively basic.

Who It’s For and Access from China

StoreInsights is best suited to Shopify DTC brands, ecommerce teams running Meta/Google ads and focused on true profitability, and ecommerce agencies managing multiple client stores. Access from mainland China is unknown, and payment methods are not disclosed. If your team needs Chinese-language support, local payment options, or multi-platform ecommerce analytics, it may be worth evaluating alternatives such as Triple Whale, Lifetimely, BeProfit, Northbeam, and Polar Analytics as well.