Dimension scores are derived from public data and fields; weighted into the composite. Reference only.
REality Software is a real estate analytics and recruiting platform from IMS Incorporated. It is primarily designed for real estate brokerages, team leaders, recruiters, multi-office organizations, and individual agents. Rather than being a general-purpose CRM, it focuses on data tools for recruiting, retention, productivity analysis, market trends, and regional expansion in real estate brokerage operations.
Based on the page content, the product’s core capabilities fall into recruiting and retention, performance analytics, market insights, and expansion planning. Smart Recruiting provides recruiting and retention insights, smart list filtering, and agent career and sales profiles. Broker adds a built-in recruiting CRM, agent coaching, team performance, competition and productivity analysis, and agent migration tracking. Multi-Office further supports regional expansion, cross-office performance, and market penetration analysis. The agent-focused plans emphasize local market statistics, CMA, forecasting tools, branded charts, historical trend charts, personal productivity, and competitive insights.
Pricing is subscription-based and lists a 12-month agreement. Smart Recruiting is $83/month when billed annually, Broker is $119/month, and Multi-Office is $141/month; each includes 1 user, with additional users charged separately. Graph It Pro starts at $10/user/month, while Top Ranked Agent starts at $41/user/month. The page does not mention a free plan or free trial, only the option to schedule a demo. In terms of support, some plans include one-on-one training as well as dedicated phone and email support, which is a relatively clear service advantage.
The main strengths are its strong vertical focus on the real estate industry and its coverage of recruiting, market analysis, office performance, and agent growth, making it suitable for management teams that want to run operations with data. Its charts, report export, and printing features are also useful for internal reporting and client presentations. The drawbacks are that the page does not disclose third-party integrations, APIs, permission management, cloud deployment or self-hosting options, and it lacks deeper information on security and compliance. The 12-month agreement may also be a barrier for budget-sensitive customers or those looking to validate the product over a short period.
It is better suited to North American real estate brokerages, regional multi-office organizations, recruiting managers, and high-performing agents who care about data-driven lead generation and retention. Users in China should note that the page does not state whether it supports China market data, RMB payments, or local invoicing, and network accessibility is also unknown. If your business is mainly in China, it is advisable to first evaluate local real estate data platforms, CRM/BI systems, or tools within the WeCom ecosystem as alternatives.
⚠ This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on realestatestatistics.com official site.
realestatestatistics.com is an United States Real Estate provider. TG4G tracks its product information, an overall rating of 6.0/10, and a China-accessibility score of Workable. Click "Visit Official Site" to reach realestatestatistics.com directly.