rafalmcichon.com

What It Is

Rafal M Cichon’s personal website. He is currently a Senior Digital Growth & Web Engineer at Orlando Foods. This is not a SaaS tool, but a practical experience-sharing and personal portfolio platform focused on the Shopify ecommerce ecosystem. The site mainly showcases his project case studies and technical notes in UX, CRO, technical SEO, and web performance optimization.

Core Dimension Analysis

• Features and Use Cases: The website primarily serves as a vehicle for sharing knowledge and demonstrating expertise. Topics include removing UX friction in Shopify, CRO experiments and iterations, Core Web Vitals performance tuning, technical SEO (crawling and internal linking), and accessibility design.
• Data Sources and Scale: The case data is mainly based on his current employer, Orlando Foods. The data has strong practical reference value—for example, improving Shopify UX increased the conversion rate from 0.35% to 0.46% (+34%); optimizing cart bundles and coupon visibility achieved an 82% increase in total sales; and simplifying an estimation tool led to a 300% increase in completions.
• Integrations and Support: As a personal blog, it has no SaaS-style integrations or customer support channels. It only publishes Notes and Case Studies on the website.

Pricing

A completely free personal blog/portfolio with no subscription or paywall.

Pros and Cons

• Pros: Data-driven, with all methodologies backed by clear revenue or conversion-rate growth metrics; a full-funnel perspective covering the complete ecommerce growth path from technical SEO to UX; practical content that shares not only successes but also failures and trade-offs.
• Cons: Not a standardized product and cannot be directly used for automation; case sources are limited, mainly to Orlando Foods, so broader industry applicability remains to be validated; update frequency and content volume depend on the creator’s personal capacity.

Who It’s For

Best suited for Shopify independent store owners, ecommerce CRO specialists, technical SEO practitioners, and frontend engineers. If you’re looking for practical inspiration to improve ecommerce conversion rates or ideas for optimizing Core Web Vitals, this blog is a high-quality reference resource.

Access in China

Unknown (based on the characteristics of a personal static site, it can usually be accessed directly, but this has not been tested).