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PURSUIT OF LOVE（パシュートオブラブ） is the official Japanese online store for dog food and care products. Its catalog covers dry food, wet food, therapeutic diets, treats/toppers, nutritional supplements, body care, oral care, nursing-care items, and general goods. The site also includes links such as “卸売のお客様はこちら” and an entry point for wholesale members, indicating that it serves not only DTC retail customers but also B2B clients such as pet shops.
The site’s main selling point is health-focused nutrition for dogs. It provides especially detailed explanations for “パーラブ食事療法食,” emphasizing the use of natural ingredients to support heart, liver, kidney, and other health needs. The brand states that it does not use drugs, nor does it formulate products by numerically adjusting synthetic vitamins and minerals. Its regular products are also designed around specific use cases: for example, “きらきら” targets tear-stain concerns, while “もりもり” uses horse meat and is positioned for skin and coat care. Other formulas include fish, pork, and venison. On the care side, the store sells toothbrushes, foaming toothpaste, antibacterial/disinfecting sprays, soaps, and similar items, creating a product lineup that spans staple food through everyday care.
Pricing sits in the mid-to-high-end pet food range: regular dry food starts at around 3,834 JPY, therapeutic diets from around 7,018 JPY, and wet food from 649 JPY. Shipping rules are clear: orders of 5,500 JPY or more including tax qualify for free shipping; orders below that amount incur a flat 880 JPY shipping fee, with an additional 220 JPY for refrigerated delivery. Payment options are fairly comprehensive and include credit cards, Amazon Pay, convenience store prepayment/post-payment, bank transfer, and cash on delivery. For fulfillment, in-stock products are shipped within 5 business days after payment is confirmed; out-of-stock items ship after restocking. The site also notes that packaging materials may be reused.
The advantages are a clear health-oriented product positioning, an FAQ that explains storage, sterilization, formula differences, and other topics in detail, and payment methods that suit users in Japan. The brand also provides LINE notifications for wholesale members, covering product questions, campaigns, livestreams, and seminar information. The main limitation is that wholesale eligibility, discounts, minimum order quantities, and similar terms are not disclosed in the captured text. International shipping, Chinese-language support, and cross-border payment options are also not specified. Overall, it is best suited to dog owners in Japan, users who value natural formulas and functional dog food, and pet retailers looking to introduce premium dog food and care products.
Whether the site is accessible from China cannot be determined from the text alone. Its payment methods are also highly Japan-oriented: bank transfer, convenience store payment, and cash on delivery are not convenient for users in China. Even if the site can be opened, Chinese buyers may still face issues with delivery addresses and forwarding services. Buyers in China looking for similar products could consider using Japan Amazon, Rakuten, or Yahoo! Shopping Japan together with a forwarding service, or choose imported pet food and care brands that are directly available in China as alternatives.
⚠ This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on pursuit-of-love.jp official site.
pursuit-of-love.jp is an Japan Pets provider. TG4G tracks its product information, an overall rating of 6.0/10, and a China-accessibility score of Workable. Click "Visit Official Site" to reach pursuit-of-love.jp directly.