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MeMo² a Kantar company is a global marketing and business consulting firm positioned around “Crossmedia Measurement Excellence.” Since 2004, it has focused on evaluating the effectiveness of cross-media investments, improving ROI/ROAS, driving brand growth, and optimizing marketing strategy. It is not a traditional SEO tool, but an enterprise-level research, analytics, and consulting provider for brand advertising, media buying, retail, and e-commerce scenarios.
Its main offerings include Crossmedia Effect Tracking, Brand Tracking, THX Platform, THX Shopper Analytics, Insight Scans, Commercial Data Science, Customer Journey, Forecasting and Modeling, and Strategy and Consulting. The THX Platform can monitor the day-to-day performance of cross-media and marketing investments, linking ad exposure, frequency, brand impact, store visits, website visits, and other behaviors, with near real-time reporting. Brand Tracking provides a proprietary platform and Scorecard reports, combined with competitive analysis and industry benchmarks.
Publicly available information indicates that MeMo² has worked in 80 countries, completed 21,512 research projects, conducted around 1,950K surveys per year, analyzed €25 billion in advertising spend, and built a repository of approximately 8,500 cross-media effectiveness tracking projects for use in predictive models. Its data sources cover consumer feedback, media exposure, purchasing behavior, online and offline retail, website visits, industry benchmarks, and multiple internal and external organizational data sources.
The website does not disclose packages or pricing, offering only Get in touch/Contact Us entry points. As such, it is more likely to use enterprise project-based or customized pricing, suited to complex projects requiring research design, data integration, modeling, and strategic consulting involvement.
Its strengths include Kantar’s backing, global coverage, long-standing experience in cross-media research, a rich benchmark database, and multiple awards related to IAB Europe, AMMA, and ESOMAR. The THX Platform also emphasizes near real-time performance feedback and cross-media attribution, making it suitable for large brands looking to optimize budgets. Its limitations are that public materials provide little detail on pricing, APIs, implementation timelines, third-party integrations, or the product interface. It may also be too heavy for small and midsize teams, and it is not suitable to treat it as a keyword ranking or on-site SEO tool.
It is better suited to brand, media, insights, and growth teams at FMCG companies, retailers, e-commerce platforms, financial institutions, energy companies, electronics brands, nonprofits, and large advertisers. It is also suitable for agencies evaluating cross-channel campaign performance and brand lift.
Based on the crawled text, its access stability in mainland China cannot be determined and is marked as unknown.
⚠ This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on memo2.nl official site.
memo2.nl is an Netherlands Marketing & SEO provider. TG4G tracks its product information, an overall rating of 6.0/10, and a China-accessibility score of Limited (proxy recommended). Click "Visit Official Site" to reach memo2.nl directly.