mas-legal.com

What It Is

MAS LEGAL is an intellectual property legal services provider based in London, UK. Its website offers online registration, accounts, a shopping cart, and secure checkout. The service is centered on trademark searches and registration, brand protection, copyright registration, and legal enforcement. Strictly speaking, it is more of a “legal services + productized online packages” platform than a full-fledged enterprise SaaS product.

Core Features

BrandToBe is designed for businesses preparing to register a new brand. It includes trademark availability assessment, strategic advice, broad clearance search, a written search report, legal opinion, and trademark application filing. Its international version covers 94 target countries, including the United States, China, Japan, Australia, Singapore, and Russia. Marklocator is used for brand protection, focusing on PPC advertising abuse, counterfeiting, online/social media/eBay infringement, copyright content infringement, and domain squatting. My©Box provides online copyright registration and offers a digital fingerprint option.

Pricing and Plans

The site lists relatively clear fixed pricing: BrandToBe Europe at £895, UK at £689, France at £739, International at £2,395 (30-country example), and Multisearch Europe starting from £1,358. Marklocator costs £660 or £850 per year for a single module, or £149/month for four modules. My©Box is priced by the number of copyright deposits, ranging from £70 to £990. All prices exclude VAT, and official trademark application fees may be charged separately.

Pros and Cons

The main advantage is that lawyers are involved throughout the entire process. The service covers multi-dimensional searches across registered trademarks, common law trademarks, unregistered trademarks, social media, domains, ecommerce platforms, Adwords, and more, while also providing risk assessment and legal opinions. It can also handle trademark oppositions, litigation, domain transfer arbitration, and cease-and-desist letters. The downside is that it does not disclose SaaS capabilities such as APIs, developer support, team permissions, auditing, or enterprise integrations. The website feels closer to a traditional law firm with online ordering, making it hard to assess how modern the product experience is.

Best Fit and Access from China

MAS LEGAL is suitable for startups and brand owners preparing to enter the UK/EU or multiple international markets, as well as IT, luxury, and fashion companies that need anti-counterfeiting and cross-border trademark protection. The source text does not provide information on access from China, so its availability is unknown. Payments are processed via Worldpay, and Chinese companies should pay attention to foreign-currency payments, VAT, and the communication costs involved in cross-border legal services. For local Chinese registration, domestic IP agencies may be a better comparison point; for international trademark expansion, it can be compared with providers such as LegalZoom and Trademarkia.