Instant Research is a professional online research and data collection tool provided by IPSOS s.r.o. Its core purpose is to let users create their own questionnaires and collect respondent data through the Ipsos ONLINE panel. It also offers a “Demographic Information Database,” where users can search for and purchase existing research data, including table outputs, data files, and charts for individual questions. It is suitable for marketing insights, customer satisfaction research, and studies of consumer attitudes.
The platform emphasizes simple questionnaire editing, with the ability to reuse existing questionnaires or historical questions. Data collection speed is available in standard 3-day delivery, 24-hour delivery, and as fast as 5 hours. Its data coverage is mainly focused on the Czech Republic, while also supporting international collection across the Czech Republic, Slovakia, and Hungary. For companies with their own databases, the CAWI feature can be used to survey their own respondents; the text also mentions that the first 1000 invitations are available as a free trial.
Pricing is not based on fixed packages. Instead, it is estimated through a calculator according to delivery speed, number of questionnaires, penetration rate, question types, and question volume. The website only states that users can obtain an “indicative price” and does not disclose a detailed price list. Payment methods include bank cards and bank account transfers, which is relatively friendly for business procurement, but budget assessment still requires using the calculator or contacting sales for confirmation.
Its strengths include Ipsos’s background as a research organization, access to online sample resources, clearly listed email and phone support, and the ability to purchase historical or existing research data. Its weaknesses include an old-site notice stating that it is “not fully available,” as well as multiple Fatal error messages appearing in the crawled content, suggesting potential risks around current site stability or legacy system maintenance. In addition, it does not disclose API, CRM, or marketing automation integration capabilities, and pricing transparency is limited.
It is better suited to brands, marketing teams, and researchers that need consumer insights in Central and Eastern Europe, especially the Czech market. It is less suitable for teams that need mainland China samples or a complex global research network. Access from China cannot be determined from the text alone. For questionnaire and sample collection within China, alternatives include 问卷星, 腾讯问卷, and 金数据. For international research, consider comparing SurveyMonkey, Qualtrics, Typeform, Toluna, or YouGov.
⚠ This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on instant-research.cz official site.
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