hayai.jp

What It Is

HAYAI™ BGIP（Business Growth Investment Program）is a business-growth support platform that connects service providers with clients. It is aimed at experienced professionals or service teams with proven growth potential. It is not an open sign-up marketplace for taking jobs; instead, it is fully invitation-based. Providers must submit identity information, complete an online interview, and pass a qualification review before receiving official certification and access to the related support.

Core Capabilities

The platform’s focus is not simple matchmaking, but marketing and sales support. The materials explicitly mention one-on-one sales support, promotional investment, project referrals, order templates, contract tools, a trust-rating system, and customer follow-up. Service categories include lifestyle errands, housing and construction, consulting, video production, education and training, IT and creative work, translation, AI implementation and DX, document creation, and more. Providers can sign contracts and collect payments directly from clients; the platform does not sign on their behalf, handle fulfillment, or enter into contracts under the platform’s name.

Pricing and Transaction Model

BGIP uses a performance-sharing model: the platform first covers promotion and customer-acquisition investment, and after a project is closed, the provider pays the platform an agreed performance-based share. The exact commission rate is not disclosed. The onboarding process may involve a deposit ranging from 10,000 to 500,000 yen depending on the industry, though officially invited participants may be exempt. The page also states that “initial costs and risk are zero,” so the actual fee structure should be confirmed before signing any agreement.

Pros and Cons

Its strengths are strict screening and the absence of open competition, making it suitable for providers with strong professional skills but weaker customer-acquisition capabilities. The platform offers resources such as marketing, sales support, templates, and meeting rooms, while still allowing providers to take on projects from other channels. The drawbacks are limited transparency: commission rules, data security, permission management, APIs, and third-party integrations are not fully disclosed. The platform also does not handle payment collection or fulfillment, so non-payment or disputes are still mainly handled by the two parties, with the platform only potentially offering simple arbitration or neutral advice.

Best Fit and Access from China

It is best suited to individual experts and small to mid-sized service teams that provide offline or professional services in Japan and want support with client acquisition and brand promotion. It is less suitable for companies looking for a standardized enterprise SaaS, CRM, or project management system. The materials do not mention access from China, so its availability is unknown. For payments, it supports PayPal, Payoneer, and similar options, while PayPay and LINE Pay are more Japan-oriented. Chinese users may consider local service-matching, freelancer, or outsourcing platforms as alternatives.