forwardcoaching.com

What It Is

Forward Coaching is a business coaching and sales training organization for the real estate industry. The captured content mainly highlights two products: “Price Reductions Sales Training for Real Estate,” which focuses on teaching agents how to communicate price reductions with sellers; and the “Billion Dollar Mastermind Program,” aimed at leaders of small to mid-sized real estate teams or experienced agents preparing to build a team, offering advanced peer discussions and resource support.

Core Courses and Delivery Format

The price reduction sales course is a 7-week on-demand training program. Students can learn at their own pace and receive an additional 45 days of replay access. The course covers when a price reduction is needed, how to use market data and buyer feedback to explain pricing adjustments, and how to use objection-handling scripts to maintain client trust. The Mastermind program consists of monthly 1-hour live online meetings, with recordings provided, and includes two in-person events in Irvine, California, plus access to a script resource library. The pages also mention one-on-one strategy call scheduling, but it is not clear whether this is included as an official course benefit.

Instructors and Background

The instructors are a major selling point of the program. Debbie De Grote is the co-founder and CEO of Forward Coaching. She has completed more than 3,000 real estate transactions, conducted over 100,000 private coaching calls, and received the Century 21 Hall of Fame award. Fred Sed is a third-generation Realtor who has personally completed more than 1,000 transactions and trained over 15,000 agents and brokers. Overall, the courses are more focused on distilled practitioner experience than on an academic-style framework.

Pricing and Certificates

Billion Dollar Mastermind is clearly priced as a 12-month commitment at US$399/month or US$4,000/year, placing it in the mid-to-high price range for coaching programs. Pricing for the Price Reductions course is not disclosed on the page and requires further registration or consultation. The main content does not mention accreditation, completion certificates, refund policies, or assessment mechanisms. Therefore, learners who need a presentable professional certificate should verify this carefully before enrolling.

Pros, Cons, and Who It’s For

The strengths are its highly focused niche and practical use of scripts, communication frameworks, and real sales scenarios. It is suitable for North American real estate agents, brokers, team leaders, and anyone looking to improve listing conversion and closing efficiency. The main limitation is that the content is clearly centered on the U.S. real estate market, so the legal environment, client expectations, and transaction processes may not be directly applicable to Chinese users. Some pricing details and service boundaries are also not fully transparent.

Access from China and Alternatives

Website accessibility from mainland China cannot be determined from the available content, so it should be considered unknown. Payment methods are not disclosed; since the programs are priced in U.S. dollars, an international credit card may be required, or users may need to contact the provider for confirmation. For users serving the domestic Chinese real estate market, local property sales training or internal training from real estate brokerages may be more relevant. For those targeting the North American market, similar real estate coaching programs such as Tom Ferry Coaching, Brian Buffini Coaching, and MAPS Coaching are worth comparing.