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First Table is a restaurant discovery and booking platform from New Zealand, positioned as an “early-bird restaurant deals” service. Users can book a partner restaurant’s First Table via the website or the iOS and Android apps to receive 50% off the food bill during selected breakfast, lunch, or dinner time slots. It also offers Regular Table free standard reservations, as well as Last Table late-evening table deals at some restaurants.
The platform is not traditional marketing or SEO software, but rather a restaurant promotion and customer acquisition channel. For diners, it allows restaurant filtering by region, time, price, cuisine, occasion, dietary requirements, and facilities, and displays available booking slots for the next 14 days. For restaurants, First Table turns the “first table” or off-peak availability into a promotional asset, using half-price food to attract new customers and increase occupancy at the start of service or during quieter periods. The content states that the platform has more than 3.6 million diners and over 4,400 restaurants, covering New Zealand, Australia, the UK, and Ireland.
Users pay a small booking fee when reserving a First Table. The fee varies depending on the restaurant and party size, with lower fees for solo diners and higher fees for groups of 5–6 people; it is not deducted from the restaurant bill. The discount applies to food only, while drinks remain at full price. Regular Table standard bookings are free. The restaurant-side text clearly states that partner restaurants can join without paying a fee.
The advantages are that the deal rules are straightforward, and the 50% food discount is highly attractive to users; free onboarding for restaurants lowers the barrier to trying the service; and the mobile apps, Frequent Foodies loyalty points, gift vouchers, and referral mechanisms help encourage repeat purchases. The drawbacks are that First Table availability is limited by time slots, party size, and restaurant inventory; arriving more than 15 minutes late may make users ineligible for the discount; booking fees are not deductible from the bill and the refund rules are relatively strict; and drinks are not included in the discount.
It is suitable for local diners and travelers who want to discover new restaurants through discounts, as well as restaurant operators who want to fill empty tables during less popular time slots, acquire new customers, and increase visibility. For marketing teams, it is better suited as a local restaurant customer acquisition and promotion distribution channel rather than an SEO analytics platform.
The content does not provide information on access from mainland China, Chinese-language support, or local payment options, so actual accessibility is unknown.
⚠ This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on firsteats.nz official site.
firsteats.nz is an New Zealand Local Life provider. TG4G tracks its product information, an overall rating of 6.0/10, and a China-accessibility score of Limited (proxy recommended). Click "Visit Official Site" to reach firsteats.nz directly.