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Easy Brokerage is a vertical CRM and property inventory management software for real estate brokerages in India, positioned as an all-in-one platform from “first lead to closed deal.” It aims to replace the Excel sheets, WhatsApp chats, Google Forms, and paper notes commonly used by brokerage teams by centralizing clients, listings, deal stages, and team activities in one system.
The product’s core features include client/lead management, property inventory management, deal pipelines, follow-up reminders, team dashboards, and broker activity tracking. Its standout selling point is Smart Matchmaking: after a new client is added, the system automatically recommends suitable properties; after a new property is added, it can also suggest potential buyers. Its AI features also include generating property briefs, pricing context, sales scripts, and pre-call prompts. Listings can be shared with one click via WhatsApp, SMS, or other apps as professional web pages, reducing the need to send screenshots and PDFs.
The page does not disclose official pricing, plan tiers, or billing cycles. It only emphasizes that the first 100 brokerage companies can receive Easy Brokerage for free with lifetime benefits for a limited time, and it offers a waitlist. Deployment appears to be cloud-based SaaS/mobile app style, with phone number OTP login and no IT setup required. Self-hosting, APIs, or developer documentation are not mentioned.
The advantages are that it is highly focused on a specific vertical use case and designed around the pain points of Indian brokerages. It supports multiple local languages such as Hindi, Tamil, and Marathi, lowering the barrier for frontline brokers. Team leaders can view lead assignment, follow-ups, and performance activities, helping prevent customer data from remaining only on individual phones. The downsides are the lack of commercialization details: official pricing, payment methods, customer cases, and launch status are all unclear. Security is described only in terms of encryption and not sharing data, with no certification details provided. Third-party integrations appear to be mainly limited to WhatsApp sharing, and its openness is unknown.
It is better suited for small and midsize real estate brokerages in India, regional teams, and brokers upgrading from WhatsApp/Excel workflows. It is less suitable for large enterprises that require global multi-market support, complex permissions, deep CRM customization, or API integrations. There is no reliable information on access from mainland China, so it is currently rated as unknown.
⚠ This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on easybrokerage.in official site.
easybrokerage.in is an India Real Estate provider. TG4G tracks its product information, an overall rating of 6.0/10, and a China-accessibility score of Limited (proxy recommended). Click "Visit Official Site" to reach easybrokerage.in directly.