Submarine Insights is a UAE-based data analytics and marketing technology company focused on EPOS analytics and data visualization for the FMCG and retail sectors. Its core tool, CODA, can upload raw files from retailers to analyze brand KPIs, while CODA Move is designed for field sales team management. In addition to data tools, the company also offers digital marketing, SEO, social media, website and mobile app development, ERP/CRM development, and business process automation.
Based on the site content, CODA focuses on processing FMCG/retail sell-out or EPOS data, helping businesses understand brand and competitor market share, distribution data, price analysis, and sales performance. CODA Move supports geofencing, GPS tracking, store visit records, orders, invoicing, route planning, and competitor tracking, making it suitable for connecting sales execution data with business management workflows. In terms of data sources, the site only mentions uploading retailer raw files and emphasizes the ability to analyze large volumes of data. It does not disclose retail channel coverage, data scale, update frequency, reporting dimensions, or API capabilities.
The website does not provide pricing models, plan details, per-user pricing, or project-based service information, and no free trial information is visible. On the platform side, it mentions web-based applications and mobile applications, but does not specify iOS, Android, browser compatibility, or whether deployment is on-premises or cloud-based. For integrations, although the company offers ERP and CRM development and automation services, it does not list standard integrations with Salesforce, HubSpot, Power BI, Google Ads, Meta, or e-commerce platforms.
Its strengths are a clear vertical focus and a relatively complete service chain around FMCG and retail EPOS data, field sales, and marketing execution. It also has proprietary tools such as CODA and CODA Move, and highlights 5 years of service, 25+ professionals, 50+ clients, and a 96% client retention rate. The main weakness is that publicly available information is mostly marketing-oriented, with a lack of product screenshots, data models, case metrics, proof of SEO results, SLA details, pricing, and trial policies. Further demos and validation are needed before procurement.
It is best suited to FMCG brands, retailers, trade marketing teams, and field sales teams operating in the Middle East or the UAE, especially companies that already have retailer EPOS files and want to analyze market share and sales performance. Access from China cannot be determined from the available text, and payment methods are not disclosed. If used by a China-based team, key points to verify include network connectivity, cross-border payments, data compliance, and local alternatives. Comparable tools include Power BI, Tableau, Looker Studio, Zoho Analytics, as well as marketing/SEO tools such as Semrush, Ahrefs, and HubSpot.
โ This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on submarineinsights.com official site.
submarineinsights.com is an United Arab Emirates Marketing & SEO provider. TG4G tracks its product information, an overall rating of 6.0/10, and a China-accessibility score of Workable. Click "Visit Official Site" to reach submarineinsights.com directly.