seven67.com

What It Is

Seven67 is a UK bulk SMS platform positioned on its website as “the UK’s lowest-cost SMS platform.” Its core services revolve around SMS, covering a cloud-based SMS portal, developer API, two-way SMS, virtual numbers, shared shortcode keywords, and dedicated shortcodes. Its target users range from SMBs to large enterprises, and it is suitable for marketing blasts, notifications, transactional messages, and verification code/2FA use cases.

Core Capabilities

In terms of channels, the captured content only clearly indicates support for SMS; no email, voice, or IM capabilities were found. The product provides a Cloud Based SMS Portal, allowing users to send and schedule bulk SMS online, receive inbound messages, manage contacts, view delivery reports, and use branded Sender ID, click tracking, and shortened URLs. On the API side, Seven67 offers a Developer API for sending and scheduling single messages and bulk SMS, receiving messages, and retrieving Delivery Reports. This makes it suitable for embedding SMS into in-house systems, 2FA, transactional messaging, and notification workflows.

Pricing and Value for Money

Its SMS rates are tiered by volume: 1–50,000 messages at 3.6p/message, 50,001–250,000 at 2.8p/message, 250,000–1m at 2.7p/message, and pricing for over 1 million messages is available on request. Prices are subject to VAT. Shared shortcode keywords and virtual mobile numbers are both £9.99/month, while dedicated shortcodes are POA. Pricing is relatively transparent, and the company says it will match lower prices if you find them, but the specific conditions need to be checked in the Terms and Conditions.

Pros and Cons

The main advantages are clear UK SMS pricing, a fairly complete self-service portal, and coverage of common SMS operations needs through its API, two-way SMS, delivery reports, short links, and click tracking. It also claims to provide 24/7 support via email, phone, and web chat, along with a dedicated account manager. On compliance, the website lists a privacy policy, data policy, DPA, SAR process, and anti-spam documentation, and says it is included in the Crown Commercial Service g-Cloud framework. The downsides are that it does not disclose specific delivery rates, latency, throughput, or SLA, nor does it explain international coverage, carrier routing, payment methods, or support for Chinese customers.

Who It’s For and Access from China

Seven67 is better suited to businesses, SaaS providers, retailers, e-commerce companies, appointment reminder services, and verification-code scenarios that mainly send SMS to UK users. If your business focus is mainland China or multiple global regions, you should first confirm coverage, compliance, and costs. The captured text does not include information on access performance from mainland China, payment methods, or RMB billing, so its China access assessment is unknown. Alternatives worth comparing include Twilio, MessageBird, Vonage, Sinch, as well as Alibaba Cloud SMS and Tencent Cloud SMS for mainland China scenarios.