morrowblog.com

What It Is

morrowblog.com is a Japanese personal finance blog whose title emphasizes “節約してオルカンを買う” — saving money and putting it into a global equity index fund. The author describes themselves as a Tokyo-based office worker in their 20s living alone, with 5 years of investing experience and a minimalist lifestyle. The blog mainly shares asset-building, NISA practices, and day-to-day spending management from the perspective of someone on a low or average income.

Core Features

The site is organized around four main categories: asset status of a company employee in their 20s, saving money, investing, and spending money. Its most valuable content is the monthly household budget posts, which disclose details such as income, expenses, investment amounts, and rent, offering readers a relatively authentic first-hand sample. Investment articles cover topics such as NISA and choosing between Rakuten Securities and SBI Securities. Saving-related content includes home cooking, electricity bills, mobile/communications costs, and reducing fixed expenses. The spending category includes gifts, book impressions, and reflections on spending during university years.

Pricing

The site’s content appears to be free to read. The pages clearly state participation in the Amazon Associates Program and other affiliate marketing programs, so some product, service, or brokerage-account recommendations may involve commissions. Readers should treat it as a personal experience blog rather than independent investment advice or conflict-free reviews.

Pros and Cons

Its strengths are clear positioning and authentic storytelling, making it especially useful for readers who want to understand how young Japanese office workers maintain an investing habit while living alone in Tokyo. The numerical household budgets are more useful than generic advice, and the saving tips are practical and grounded in everyday life. The drawbacks are that the content is based on a single author’s experience, so the sample size is limited; investment views lack systematic risk disclosure and a professional research framework; and much of the information is tied to Japan’s tax system, NISA, and local electricity or brokerage services, which limits its direct applicability for users in mainland China.

Who It’s For

Best suited for readers who understand Japanese and are interested in Japanese personal finance, FIRE, NISA, index funds, and minimalist living. Japanese-language students, people working in Japan, and young readers just starting to track expenses and invest are likely to benefit the most.

Access From China

Based on its format, this appears to be a regular independent blog, with no obvious login requirement or special regional restrictions. It is likely accessible directly from mainland China. However, external services it links to, such as Japanese brokerages, e-commerce sites, or some ad networks, may not load fully or may be unavailable by region.