meqra.com

What it is

MEQRA positions itself as the “Ultimate ERP Solution.” Judging from the website, it is a cloud-based subscription ERP suite covering sales, POS, CRM, inventory and purchasing, accounting, operations and manufacturing, HR, e-commerce integrations, backups, and APIs. It looks more like an all-in-one management platform for SMEs and multi-store/multi-warehouse operations than a single-purpose SaaS product.

Core features and integrations

The feature set is fairly broad. On the sales side, it includes e-invoicing, cloud POS/offline POS, quotations, orders, commissions, loyalty points, and online payments. Inventory and purchasing cover suppliers, real-time inventory, stocktaking, batch/serial number/expiry tracking, purchase orders, and warehouse quantities. The finance module includes a chart of accounts, automated journal entries, bank synchronization, financial reports, tax filing, checks, and cost centers. Operations features include work orders, projects, bookings, and manufacturing cycles. HR covers organizational structure, contracts, attendance, payroll, leave, and employee management. For integrations, Shopify, SMS, online payments, and automatic bank sync are explicitly listed. The FAQ also mentions WooCommerce, though the pricing table only lists Shopify.

Pricing and trial

Pricing is Basic at USD 63/month, Advanced at USD 135/month, and Premium at USD 170/month. Basic includes a 14-day free trial, but its functionality is mainly limited to basic inventory and purchasing, without key modules such as sales, CRM, accounting, HR, and API access. Advanced starts to look more like a full ERP package, including most sales, CRM, finance, operations, HR, Shopify, backup, and REST API features. Premium adds enhanced capabilities such as promotions, price lists, sales orders, commissions, loyalty points, and installments, and provides unlimited customers and unlimited monthly invoices. Additional warehouses, users, branches, and similar add-ons are charged separately in AED.

API, permissions, and security

MEQRA’s developer support is relatively clear. It provides a REST API, documentation, an API Playground, and API key management, with endpoints covering orders, customers, products, payments, reports, invoices, authentication, and more. Security-related information includes API authentication, JWT, role restrictions, IP whitelisting, backup, and recovery. Posted transactions cannot be deleted, which helps preserve an audit trail. However, the site does not disclose details on encryption mechanisms, compliance certifications, data centers, SLA, or a more granular permission model.

Pros, cons, and who it is for

Its strengths are broad module coverage, clear plan differences, a reasonably complete feature set starting from the Advanced plan, 24/7 customer support, and backups. The downsides are that some page content feels template-based, and there is limited information on real customer cases, company background, security and compliance, and local finance/tax adaptation. It is suitable for retail, e-commerce, wholesale, inventory-heavy businesses, and teams that need to connect external systems through APIs.

Access from China and alternatives

Information on access from mainland China, payment availability, and Chinese localization is not disclosed. Before purchasing, it is worth testing access speed, invoice/tax compatibility, payment methods, and customer support time zones. If your operations are mainly in China, you may also evaluate Yonyou and Kingdee. For a more international setup, compare it with Odoo, Zoho, NetSuite, Dynamics 365 Business Central, and similar products.