marketacross.com

What It Is

MarketAcross is a PR and marketing agency focused on blockchain, cryptocurrency, and Web3 projects. The site positions itself as a “crypto PR agency” and offers end-to-end services ranging from communications strategy and media relations to SEO and community/KOL amplification. Its core value proposition is not simple press release distribution, but gaining exposure through project positioning, narrative development, media coverage, and follow-up amplification.

Core Capabilities and Scale

In terms of capabilities, MarketAcross covers three main areas: Blockchain PR, Advisory, and SEO. Its PR services include newsjacking, interviews, bylined articles, commentary, and press releases. The advisory side focuses on communications strategy, market positioning, messaging frameworks, and launch planning. SEO services include keyword strategy, link building, SERP analysis, on-page optimization, and technical SEO. The website states that it has been operating since 2012, has served 1000+ blockchain companies, and has 105K+ published articles, 38K+ website relationships, and 12K+ contacts. It also showcases case studies involving Polygon, Avalanche, EOS Network Foundation, Ubisoft, and others.

Pricing and Service Model

MarketAcross does not disclose specific pricing or package details. It describes its model as “results-based” or charging based on outcomes, and emphasizes that behind-the-scenes strategy, journalist communication, and industry research are not billed as standalone services. This model may appeal to teams that want to measure PR value by media results. However, because there are no published price ranges, outcome definitions, or contract terms, buyers should clarify KPIs, acceptance criteria, timelines, and any additional fees before signing.

Pros and Cons

Its strengths are strong vertical focus, long-term experience in crypto/Web3, and relatively substantial media resources and case examples. The service chain from positioning and content to media outreach and amplification is also fairly complete, making it suitable for projects seeking international exposure. The drawbacks are limited transparency: pricing, payment methods, China support, Chinese-language services, and local media capabilities are not specified. Case metrics also focus mainly on article counts and readership, with limited disclosure of business conversion metrics such as leads, registrations, or trading volume.

Who It’s For and Access from China

MarketAcross is better suited to public chains, exchanges, wallets, DeFi projects, Web3 infrastructure companies, crypto fintech teams, and others looking to enter the global English-language media landscape. It is especially relevant for projects with fundraising, launch, major partnership, or reputation management needs. Access from mainland China cannot be determined from the available text, and payment methods are not disclosed. If targeting the Chinese market, it is advisable to also evaluate local Web3 communities, Chinese-language media, and KOL agencies. If you only need press release distribution, alternatives such as ChainWire may also be worth comparing.