m87.it

What It Is

M87 Analytics is a lightweight analytics tool for websites, positioned as a “simple, privacy-first” Web Analytics solution. It helps sites collect understandable traffic data and turn it into signals that can improve usability and performance. Compared with complex marketing analytics suites, it puts more emphasis on privacy compliance, lightweight deployment, and the readability of basic metrics.

Core Features

In terms of functionality, M87 focuses on zero cookies by default, a simple Dashboard, a lightweight tracking script, and Bot detection. According to the official description, its script is under 5KB, can be integrated into various platforms within seconds, and explicitly supports WordPress. Since it does not use cookies by default, it can help reduce the compliance burden of GDPR consent banners. It also claims to identify suspected Bots through a traffic evaluation system, aiming to provide statistics closer to real user activity.

Data and Compliance

Data is stored on European servers and managed by an Italian team, which may appeal to websites concerned with EU privacy regulations. Publicly available materials do not specify the data retention period, anonymization details, DPA, ISO/SOC certifications, or other compliance credentials. They also do not disclose overall data volume or customer scale. As such, it is better viewed as a privacy-friendly basic analytics solution rather than a verified enterprise-grade compliance platform.

Pricing and Support

The entry cost is low: it is free for up to 1,000 pageviews per month, with paid plans starting from €2.49/month. This makes it friendly for low-traffic sites, personal blogs, and small business websites. However, the page does not list higher traffic tiers, overage pricing, annual billing discounts, or enterprise plans. On the support side, it only mentions “direct and transparent support,” without specific channels, response times, or service-level details.

Pros, Cons, and Who It’s For

Its strengths are privacy friendliness, an extremely lightweight script, a free entry tier, low pricing, and a Dashboard centered on easy-to-read metrics, making it suitable for small teams that do not need complex marketing attribution. Its limitations are that the public information does not mention event tracking, conversion funnels, ad attribution, APIs, report exports, or third-party integrations. It is better suited to individual site owners, WordPress sites, small SaaS websites, and European businesses that care about GDPR. If a team relies on SEO/ad campaign attribution, CRM integration, or deep user behavior analysis, alternatives such as Google Analytics, Matomo, Plausible, Fathom, or Simple Analytics may be worth comparing.

Access from China

There is currently no information about access speed from mainland China, whether direct access is available, payment methods, or Chinese-language support. Since its servers are located in Europe, the performance of the console and script loading from within China would need to be tested in practice. It also does not disclose whether it supports commonly used domestic payment methods.