HBAgency is an AdTech company founded in 2018 and based in Sassari, Sardinia, Italy. It is positioned as a website ad monetization platform for publishers, helping sites connect to programmatic demand through display and video ads, with “maximizing every impression” as its core value proposition. The site states that it works with 500+ publishers, handles 1B+ bids, and claims an average revenue uplift of 50%+.
The platform offers a range of display and video ad formats, including banners, text links, pop-ups, and video ads. Its performance optimization relies mainly on smart refresh, automatic positioning, and proprietary technology, while also emphasizing ad quality, page speed optimization, and being SEO friendly. Publishers can view revenue and payments daily through the Dashboard. Listed partners include Yahoo, Triplelift, Magnite, Criteo, Equativ, Onetag, and others, although some partner sections on the crawled pages still show placeholder titles, so the information completeness is only average.
HBAgency mainly uses an ad net revenue share model, with the exact revenue split agreed during subscription rather than published as a fixed rate. If a publisher uses its own SSP activation service, a monthly fee must be paid to ICDM, with the amount depending on impression volume. Payments are settled in euros, normally at the end of the month and within 30 days after invoicing. The minimum invoice threshold is €80. Supported payout methods include bank transfer and PayPal, with digital payment platforms such as Wise also mentioned.
The advantages are that the onboarding process appears lightweight, registration does not require technical knowledge, and the company provides business and technical support before, during, and after integration. It supports a wide range of ad formats, has no contractual lock-in, and publishers can stop using the service. The drawbacks are that the revenue share ratio is not transparent, and actual earnings are affected by bidding, exchange rates, and advertiser payments. The terms also explicitly state that impressions, clicks, or revenue outcomes are not guaranteed. The €80 minimum payout threshold may mean slower cash collection for smaller sites.
HBAgency is better suited to content sites, media sites, and tool-based websites that already have stable traffic and want to improve revenue through display and video advertising. Access from mainland China is not disclosed in the text. While payments support PayPal, Wise, and bank transfers, there is no mention of RMB settlement, local contracts, or Chinese-language support. For teams based in China, it is worth comparing alternatives such as Google AdSense, Google Ad Manager, Ezoic, and Mediavine, while paying close attention to accessibility, tax handling, payment arrangements, and ad compliance requirements.
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