tsjirpa.com

What It Is

Tsjirpa is a pricing strategy consulting service for B2B SaaS, IoT, and recurring-revenue companies, rather than a SaaS product in the conventional sense. It is led by Maarten Laruelle, who has over 20 years of experience in B2B software, sales leadership, CRO roles, and founding companies, and has completed 90+ scale-up projects since 2018. Its positioning is clear: helping founders and leadership teams build pricing models that are explainable, implementable, and able to evolve sustainably.

Core Capabilities and Deliverables

Based on the available materials, Tsjirpa’s core value is not simply producing a price list. Instead, it rebuilds pricing logic around three dimensions: the outcomes customers actually buy, the company’s DNA, and its growth goals. Deliverables include founder-team workshops, customer insights, market segmentation analysis, value metric design, pricing models, pricing architecture, and a pricing playbook. The case examples mention credits-based pricing and value metrics such as number of product deployments, production lines, and buildings, suggesting that its methodology leans toward value-based pricing rather than simple cost-plus pricing.

Pricing and Service Model

Its pricing is disclosed relatively clearly: Pricing Kickstart is a half-day workshop starting at €2,750; The Full Climb is a full project priced at €10,000–€40,000, typically lasting 10–12 weeks, and includes workshops, customer insight, a pricing model, and post-launch aftercare. Founder Sessions are offered through partner programs such as Scaleup Flanders and Software Captains. The website also offers a free 30-minute consultation, but does not disclose payment methods, contract terms, or cross-border payment options.

Pros and Cons

The main advantage is its vertical focus on B2B SaaS/IoT, making it especially suitable for growth-stage companies that already have customers but suffer from messy or ineffective pricing. The consultant works directly with clients, avoiding the multi-layer subcontracting often seen in large consulting firms. Delivery is measured in weeks, and the emphasis is on helping the team master the methodology rather than creating long-term dependency. The downsides are also clear: it is not a software platform and offers no self-service features, API, third-party integrations, permissions, security/compliance documentation, or deployment options. Delivery is highly dependent on the individual consultant’s availability, and the price of a full project may be high for early-stage teams.

Best Fit and Access from China

Tsjirpa is best suited for B2B SaaS/IoT companies with 5–200 employees that already have a product and customers, but whose pricing fails to reflect value. It is particularly relevant for teams preparing to raise funding, expand into enterprise customers, build channels, or transition from services to SaaS. For users in China, website accessibility cannot be determined from the available information and is marked as unknown; payment options are also not disclosed. If Chinese-language service, local contracts, or RMB payment are required, local growth consulting or pricing consulting firms may be better alternatives, possibly combined with CRM or revenue operations consultants.