adhash.com

What It Is

AdHash is a digital advertising technology platform for advertisers and publishers. According to information on its website, it has merged with DataChain Labs to form Novum. Its core proposition is to “remove ad-tech middlemen” by creating a direct advertiser–publisher supply path, reducing the ad-tech tax while improving transparency, trust, and privacy protection. The platform covers scenarios such as RTB, Direct Deals, public marketplaces, and contextual advertising.

Core Capabilities

For advertisers, AdHash emphasizes first-party data ownership. It says advertisers can collect and store campaign performance data directly on their own servers, reducing data loss, discrepancies, and reliance on third parties. Reporting can be updated within seconds, supports click-level data, and can be broken down by dimensions such as URL, location, browser, and device. The platform also includes ad fraud prevention, heatmaps, frequency capping, bid multipliers, and an ad builder.

For publishers, the platform replaces the traditional complex intermediary chain with a 6% commission model, focusing on reducing the ad-tech tax. Ad load time is claimed to be under 120ms, and the platform provides contextual analysis so advertisers can bid higher for relevant content. Technically, AdHash emphasizes zero cookies, no fingerprinting, and no tracking, while using blockchain, cryptography, and distributed databases to enable verifiable ad delivery.

Pricing

Public pricing is relatively clear: for advertisers, the Standard plan charges a 6% commission and the Pro plan charges 9%; for publishers, both Direct and RTB are priced at 6%. AdHash Edge has a 0% hosting fee for local deployment, but requires Docker and technical knowledge. AdHash Cloud has a 0.8% hosting fee, with the first three months free. Custom features require a quote, and both CPM and CPC models are supported.

Pros and Cons

Strengths include a clear privacy-focused positioning, strong data control, real-time reporting, and comprehensive anti-fraud capabilities, while addressing the interests of both advertisers and publishers. Limitations include the lack of publicly disclosed information on platform inventory scale, customer numbers, payment methods, SLA, and support channels. After the merger into Novum, the current status of brand and product migration also needs further confirmation. While local deployment helps with data control, it also raises the technical barrier.

Who It’s For and Access from China

AdHash is better suited to brand advertisers, agency teams, and mid-to-large publishers that need programmatic advertising and value first-party data and privacy compliance. The available text does not provide details on access from China, and payment methods are also undisclosed. If targeting the Chinese market, it is advisable to also evaluate Google Ad Manager, DV360, The Trade Desk, Magnite, PubMatic, and local Chinese advertising platforms as alternatives or complements.