Torob (ترب) is an Iranian shopping search and price-comparison platform founded in Iranian calendar year 1393 by a team of students from Sharif University, and later operated by “Fan Gostaran Pishro Bazaar.” Its core positioning is not that of a traditional self-operated e-commerce site or a marketplace recruiting merchants to sell products. Instead, it aggregates millions of products from more than 100,000 online stores in Iran, helping consumers quickly find better prices across different shops.
The platform covers a wide range of categories, including mobile phones and digital products, computers and office supplies, groceries, home appliances, apparel, beauty and health, audio and video, automotive, medical, sports, mother and baby, tools, travel and camping, pets, industrial equipment, gold and currency, and more. For consumers, its value lies in cross-store price comparison, viewing popular products, and tracking price changes. For merchants, Torob functions more like a local shopping-search traffic gateway: products from online stores can be crawled by bots, then categorized, merged, reviewed, and displayed by the content team.
Torob uses a prepaid balance model with charges based on non-duplicate sessions/clicks. Online merchants must have Enamad certification. After submitting registration, review usually takes up to 48 hours. Once approved, merchants can top up their balance; bot crawling of products may take up to one week, and content review may also take up to one week. After products are displayed, each non-duplicate session costs approximately 350 to 1,700 Iranian tomans. When the balance reaches zero, reminders are sent via SMS and email, and product display is paused. Offline stores must have a physical location that can be visited, and can list products by searching for existing items and entering their prices.
The advantages are a large local product database, broad category coverage, and a clear price-comparison use case. Merchants can reach a large number of Iranian users without complex technical capabilities, and click-based billing also makes customer acquisition budgets easier to control. The limitations are that the platform is highly localized for Iran, and the reviewed content does not specify whether Torob provides self-operated logistics, payment methods, or cross-border settlement capabilities. Online merchants also need Enamad certification, which creates a high barrier for non-Iranian entities. In addition, it may take around two weeks from onboarding to full product display.
Torob is better suited to local Iranian e-commerce websites, offline stores, and brands or distributors that already have local compliance qualifications. Chinese sellers that want to use it would typically need a local Iranian entity, certification, language support, and payment support; otherwise, it is more suitable as a price-research tool for the Iranian market. The reviewed content does not disclose its accessibility from Chinese networks, so this remains unknown. Alternatives include Google Shopping, Idealo, and PriceRunner; in China, comparable price-comparison and shopping-guide products include Manmanbuy and SMZDM.
⚠ This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on torob.com official site.
torob.com is an Iran E-commerce provider. TG4G tracks its product information, an overall rating of 7.0/10, and a China-accessibility score of Limited (proxy recommended). Click "Visit Official Site" to reach torob.com directly.