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The New Game of Selling is a resource and consultation booking page built around Mitch Axelrod’s methodology for sales and customer-service growth. Its primary goal is not to sell a standardized course directly, but to guide users toward free resources, video content, and an application for a 30-minute 2nd Opinion™ consultation session. The content focuses on the “new game of selling” and the “new game of service,” with an emphasis on lead generation, qualification, conversion, customer retention, ROI maximization, and reactivating dormant customers.
Based on the page, the main resources include Ultimate Profit Model™, 6 Customer Leverage Points, Billion Dollar Playbook, and C-Suite Best Seller TV. The subject matter is clearly oriented toward B2B sales, marketing-led growth, turning customer service into a profit driver, and increasing customer lifetime value. Delivery formats include written materials, videos, playbooks, and application-based Zoom consultations. Mitch Axelrod’s background is the biggest selling point: the page states that he has delivered more than 3,500 seminars, workshops, speeches, webinars, and related events to an audience of over one million, and has helped clients ranging from Fortune 500 companies to small and mid-sized businesses generate substantial revenue growth.
The page offers complimentary resources and states that qualified users may receive a free 30-minute 2nd Opinion session. However, it does not disclose whether there are paid courses, consulting programs, coaching packages, or their price ranges. There is also no visible refund policy, payment method information, or formal course duration. This makes it better suited as an initial diagnostic entry point rather than an online course product that can be purchased and compared directly.
The strengths are its clear positioning around two profit levers—sales and service—and its use of free materials to lower the barrier to evaluation. The instructor’s credentials and celebrity endorsements also provide relatively strong social proof. The drawbacks are that the curriculum, learning path, delivery cadence, assignment feedback, community support, and certification are all unclear. The page is highly marketing-oriented, and many of the cases are presented as testimonials rather than verifiable evidence of structured learning outcomes.
It is better suited to business owners, sales leaders, customer service teams, consultants, and professional service providers with strong English skills who want a sales-growth diagnostic. If you are simply looking for an online course with clearly defined hours, pricing, and a certificate, the page may feel under-informative. Access from mainland China is not addressed in the main content, and Zoom sessions may also be affected by local network conditions. Before signing up or submitting an application, it is advisable to test access to the website and any related videos yourself.
⚠ This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on thenewgameofselling.com official site.
thenewgameofselling.com is an United States Marketing & SEO provider. TG4G tracks its product information, an overall rating of 4.0/10, and a China-accessibility score of Workable. Click "Visit Official Site" to reach thenewgameofselling.com directly.