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原粹商业（YEAST） is affiliated with Chengdu Yuancui Brand Management Co., Ltd. Its official website positions it as a full-service operator for commercial street design, commercial scene design, renovation of aging commercial properties, existing commercial asset renewal, and cultural-tourism commercial projects. It is not an online design tool, but a project-based creative design and implementation agency for commercial real estate and cultural-tourism spaces. It emphasizes using “scene power” to improve foot traffic, leasing, sales, and asset premiums.
Judging from the site content, its services cover four major areas: urban renewal, commercial real estate, cultural-tourism scenic areas, and commercial spaces. Specific offerings include renovation of old streets, themed commercial blocks, night markets/influencer markets, cultural-tourism themed towns, underground food courts, exhibition halls, and interior design for commercial plazas. In terms of methodology, 原粹 emphasizes market environment analysis, commercial value extraction, strategic positioning and planning, scene-based marketing empowerment, and integrated scene design. It also incorporates brand naming, VIS, architecture, landscaping, spatial design, decorative installations, wayfinding, and lighting atmosphere into an integrated system. The official website showcases numerous cases such as Zunyi 1935 Block, Zhuxi Wuling Sleepless City, Leshan Shua Matou, and Dayuan · Ersanli, reflecting strong experience in cultural-tourism commercial spaces and existing commercial property renovation.
In terms of pricing, the official website does not provide standard quotes, service packages, or billing methods. It only offers consultation via phone, WeChat, forms, and email, so pricing is likely customized based on project scope. Regarding copyright, the site clearly states that the copyright for the website design and displayed works belongs to Chengdu Yuancui Brand Management Co., Ltd. The specific authorization boundaries for project deliverables are not disclosed, so before signing a contract, it is necessary to confirm ownership and usage rights for design drafts, IP, visual systems, and construction drawings.
Its strengths lie in a rich portfolio of case studies and a relatively complete service chain, extending from early-stage positioning to design, construction, leasing, and operational empowerment, making it suitable for complex commercial renovation projects. Its marketing language is also focused on business outcomes, such as foot traffic, leasing rates, turnover, and premium rates, which makes it easier for property owners to understand its value. However, the official website is fairly promotional, and some performance data lacks third-party verification. The pages also indicate that some data is provided by clients and is for reference only. In addition, service boundaries, timelines, team configuration, and fee transparency are insufficient, so these should be further verified during business discussions.
It is better suited for commercial real estate developers, cultural-tourism scenic area operators, urban renewal entities, county-level commercial property owners, and community commercial property owners—especially projects hoping to solve issues such as low traffic, leasing difficulties, and weak customer experience through scene-based renovation. It is not suitable for users looking for self-service design tools, template libraries, or low-cost online design services. As a domestically registered website, it should be directly accessible from mainland China.
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