ny-group.jp

What It Is

ny-group.jp is the official branded e-commerce site operated by Nakayoshi Shoji Co., Ltd. It brings together three brands: RIVERET, which offers bamboo tableware for adults; agney*, which focuses on natural goods for children; and taffeta-PRO-, which provides tableware for the foodservice industry. The site centers on designer tableware made from natural bamboo and wood materials.

Key Dimensions

• Platform / Service Type: A typical brand-owned DTC independent site, combining B2C retail with B2B corporate customization services, such as logo printing for commemorative gifts and custom orders for restaurants.
• Commissions and Fees: As a self-operated platform, there are no marketplace listing commissions. Retail products are priced per item, while B2B customization requires minimum order quantities: logo printing starts from 30 pieces, and special custom products start from 300 pieces. Name engraving is available for an additional fee.
• Supported Markets / Regions: Japan only. Delivery is not available to remote islands and certain areas, and overseas direct shipping is not supported.
• Logistics and Fulfillment: Orders are shipped via designated carriers. Delivery addresses cannot be changed after shipment. Delivery times may vary depending on inventory levels and weather conditions.
• Product Selection / Supply Chain: Its core moat lies in its in-house factory and R&D capabilities. The company manages the entire process from material cultivation to manufacturing, and uses its proprietary “LOHAS COAT” natural green tea coating technology to provide antibacterial performance and dishwasher compatibility. Quality inspection is extremely strict, helping ensure yield rates and consistent color variation for natural materials.
• Payment Methods: Supports credit cards, Amazon Pay, Rakuten Pay, deferred payment, and cash on delivery, making it convenient for local Japanese consumers.
• Suitable Seller Types: This is not an open marketplace. It is better viewed as a benchmark for brand-owned independent site operations, flexible supply chain development, and B2B customization services.

Pricing, Pros, and Cons

Retail pricing is in the mid-to-high-end range, with children’s sets priced at around 6,600-14,300 yen. Key advantages include natural and safe materials, proprietary coating technology, strong customization capabilities, and a 6-month warranty. Drawbacks include Japan-only shipping, natural color and texture variations between items, relatively high customization thresholds, and the presence of counterfeit products on the market—buyers should make sure they are purchasing from the official site.

Who It’s For

Japanese domestic consumers seeking high-quality natural tableware, buyers for Japanese-style restaurants and hotels, and companies with commemorative gift customization needs.

Access from China

The website is directly accessible and offers both Japanese and English. However, payment and logistics do not support mainland China. Chinese users would need to use a Japanese forwarding and proxy payment service, or find a cross-border purchasing agent.