new-nb.cn

What It Is

NB (泓杰电子) is a publicly listed company founded in 2006 (stock code: 836274), focused on the R&D, manufacturing, and sales of ergonomic AV products and solutions. Its main products include gas-spring TV mounts, gaming monitor arms, OLED monitor arms, and electric height-adjustable mobile carts. The company aims to integrate physiological principles into product design to improve comfort and efficiency for work and entertainment.

Core Dimension Analysis

• Platform/Service Type: A physical manufacturing and brand e-commerce business, not a pure e-commerce platform. It sells hardware products through both B2C channels (JD.com, Tmall, Amazon) and B2B channels (domestic and overseas distributors).
• Supported Markets/Regions: Based in China with global reach. Its products are sold in more than 40 countries and regions across Asia, the Middle East, Oceania, South America, Europe, and beyond.
• Logistics and Fulfillment: Backed by a strong self-owned supply chain. Its 260-mu production base in Anhui includes automated workshops, a 12,000-square-meter finished-goods warehouse, and annual output of over 10 million units, giving it very strong fulfillment and delivery capabilities.
• Product Selection/Supply Chain: Fully self-controlled, covering the entire process from R&D to stamping, coating, and assembly. Its product lines cover mounting solutions for office, gaming, commercial display, and other scenarios, supported by more than 100 patents.
• Commissions and Fees/Payment Methods: As a brand website, it does not publicly disclose specific product pricing or payment methods. Consumer transactions are mainly completed through third-party e-commerce platforms, while B2B buyers need to request quotes offline.

Pros and Cons

Pros: Backed by a publicly listed company, with major advantages in supply chain scale and production capacity; holds international certifications such as ISO, GS, and UL, providing quality assurance; ranks in the top 10 in its Amazon category and among the top three on major domestic e-commerce platforms, indicating strong market recognition.
Cons: The official website is mainly for product display and lacks direct online purchasing and quotation features; its brand awareness in the overseas high-end market still lags behind leading international competitors.

Who It’s For

Suitable for B2B distributors needing bulk procurement, commercial display project buyers, and consumer users seeking healthier desktop ergonomics and a better gaming setup.

Access from China

As a domestic Chinese company, its official website is directly accessible with no restrictions. Users in China can also conveniently purchase its products through platforms such as JD.com and Tmall.