malpagames.com

What It Is

Malpa Games is a mobile game publisher headquartered in Cyprus, focused on casual mobile game projects. The company provides game development teams with end-to-end support, from turning ideas into products to publishing them in global markets. Its core philosophy is: “You create the game, we handle the business.”

Key Dimensions

• Features and Use Cases: Malpa Games offers developers a complete publishing service loop, mainly covering App Store Optimization (ASO) to increase organic downloads, User Acquisition (UA) to grow the player base, monetization through ad and in-app purchase optimization, multi-language localization, as well as production and player support.
• Data and Scale: The company has a highly convincing product portfolio. Several of its casual word and puzzle games, such as Word Search Sea and Word Pizza, have each surpassed 20 million downloads and generated over $10 million in revenue, demonstrating strong paid acquisition and monetization capabilities in the casual games segment.
• Support and Integrations: Distribution and account integration are mainly built around Google Play, Apple App Store, and Facebook, with support for mainstream third-party payment and subscription systems.

Pricing

For B2B publishing partnerships with developers, the official website does not publicly disclose cooperation terms or revenue-sharing models; these need to be discussed via email or contact form. For B2C players, the games use a free-to-play (F2P) model and monetize through in-app purchases such as virtual currency and items, one-time ad removal purchases, and subscriptions.

Pros and Cons

• Pros: Backed by hit titles with tens of millions of downloads and tens of millions of dollars in revenue; provides in-depth operational support covering ASO, UA, and monetization; highly specialized experience in the casual games category.
• Cons: B2B partnership requirements and revenue-sharing mechanisms are not transparent; the business is heavily dependent on App Store and Google Play algorithm and policy changes; limited support for hardcore games or non-casual categories.

Who It’s For

Best suited for small and mid-sized independent game development teams that already have a prototype or finished casual game, but lack the experience and resources for paid user acquisition, ASO, and global monetization.

Access from China

Access to its official website from mainland China is partially restricted. While the website may be directly reachable, its published games and core services rely heavily on Google Play services and the Facebook SDK. These underlying infrastructures cannot be used directly in mainland China and require proxy access.