heyghe is an Instagram comment-to-DM automation tool designed for Indian creators. When users leave keywords in the comments of Reels, posts, or live streams, heyghe automatically sends a preset DM, such as a link, lead form, image, or follow-gate. It is explicitly not an enterprise-level product; rather, it is designed for individual creators who want to avoid the billing pressure of ManyChat's contact-based pricing.
The product monitors comments on subscribed Reels and replies with a DM within seconds of a keyword match. Keyword matching is case-insensitive and Unicode-aware, emphasizing that Hindi, Marathi, and English can be used within the same rule; it also mentions that Hindi and Marathi matching will arrive in v1.1. Each automation can process matches for 7 days after setup, with no rate limiting and no per-contact billing. Technically, it connects via Instagram OAuth, subscribes to comments and messages webhooks, and encrypts access tokens using AES-GCM-256. The deployment model is self-hosted, keeping data on the user's server, with Cloudflare mentioned as an example.
Currently, heyghe is in private beta and invite-only; test creators can use the full product for free. After v1.0, it will adopt INR-first pricing, likely a fixed monthly fee or billing based on the number of DMs per month, with a promise not to bill per unique contact. The official indicative entry target is around ₹999/month for a single Instagram account, but the final price is not yet finalized. Indian users will automatically receive GST-compliant invoices, while non-Indian users can pay in USD at the exchange rate at the time of billing.
Pros: Highly vertical positioning—Indian creators, local languages, Instagram comment conversion, and INR pricing all hit clear use cases; not billing by contacts is friendlier for high-interaction accounts; self-hosting is also beneficial for data control. Cons are equally obvious: it is still in private beta and requires joining a waitlist; features are fewer than v1.0, with only one Instagram account supported per user; it requires manual onboarding by Pranav, the UI is still evolving, and the official pricing is not locked in.
It is more suitable for individual Indian Instagram creators, especially those who make Reels in Hindi, Marathi, and English, and want to collect leads or send resources via comment keywords. For teams, multi-account agencies, or enterprise users needing mature CRM integrations, current information is insufficient to prove compatibility. Access from China is not disclosed in the main text; moreover, its core reliance on Instagram means usage in mainland China is typically affected by Instagram's accessibility. Alternatives like ManyChat and LinkPlease can be considered.
⚠ This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on heyghe.com official site.
heyghe.com is an India Marketing & SEO provider. TG4G tracks its product information, an overall rating of 7.0/10, and a China-accessibility score of Workable. Click "Visit Official Site" to reach heyghe.com directly.